The Power Of SEO Companies For E-Commerce

Oh, What A Tangled Web 

Before explaining SEO companies for e-commerce, it is probably best to provide some quick stats on the phenomenon known as the worldwide web. The numbers will surely impress friends and relatives as you rattle off the following:

• The first website was ‘fathered’ on August 6, 1991, by Sir Tim Berners-Lee. With that website came the birth of the worldwide web.

• Approximately one year later, there was a dramatic 900 percent increase with ten websites.

• While the number of active vs. inactive websites continues to increase and decrease daily, it is not wrong to say that as of 2021, there are nearly two billion websites.

• Of the nearly 2 billion websites, approximately 1.5 billion are inactive. There are ‘only’ 200 million active websites.

• As of January 2021, over 4 billion persons were’ surfing the net’ worldwide, nearly 60 percent of the global population!

• Assisting these persons to access the web content they want requires a search engine. While there are quite a few search engines on the Internet, Google and Yahoo top the list at numbers one and two, respectively. Google does not search every website but that of individual web pages. Currently, Google indexes approximately 56 billion web pages daily!

How To Tell Of That Product To Sell

With over 4 billion persons ‘surfing the net,’ astute businesspersons realize they must go where the new customers are browsing. This digital domain is responsible for the evolution of abundant e-commerce websites. The following are the 2021 ‘stats’ regarding that abundance:

• There are approximately 263 million online shoppers in the U.S.

• There are approximately 2.1 million online retail stores in the U.S.

• There are approximately 14 billion global online shoppers.

• U.S. Census Bureau business statistics showed that online e-commerce sales comprise approximately 10% of retail sales, amounting to $469 billion in 2021. It is estimated that by 2025, there will be 291 million Americans ‘pointing and clicking’ on the Internet to shop, with spending reaching $563 billion by 2025.

Gaining Business Growth Through SEO ‘Clicks’  

Suffice it to say, the abundance of e-commerce businesses brings the need to drive cyber traffic to one’s e-commerce domain. The key that opens the domain door is found with effective use of SEO, Search Engine Optimization! SEO is the ‘art’ of getting a web page at the top of the hierarchy of web links indexed by search engines such as Google and Yahoo. Search engines, such as Google, have a multitude of factors they use to determine this hierarchical ranking, and sharp and savvy e-commerce businesses wanting a good ROI (return on investment) of their online presence, do not hesitate to engage the expertise of an SEO company for e-commerce — a company such as Digital King.

Traditional Marketing Vs. SEO Companies For E-Commerce

An SEO Company For e-commerce is not like the traditional marketing agencies in days of yore. Traditional marketing and public relations agencies would inundate consumers of goods and services with a barrage of visual messaging in the form of billboards, direct mail advertising, and radio and TV commercials. Such traditional marketing practice focuses on interrupting the general consumer’s routine while reading a magazine or newspaper, watching TV, or listening to the radio with a creative sales pitch. Such traditional marketing can only hope to reach the consumers wanting such a product or service.

With an SEO company for e-commerce, the focus is connecting with an already established consumer audience, seeking and searching for a particular product or service on the worldwide web. It is done through utilizing various SEO strategies that the SEO pros found at Digital King know. This SEO knowledge includes on-page, off-page, and technical SEO optimization that e-commerce businesses do not have the time or budget to handle.

Service Strategies Of SEO Companies For E-Commerce

The online e-commerce business should expect the following SEO strategies to make their presence known on the worldwide web:

• SEO audits: SEO audits begin with evaluating your e-commerce website from the perspective of search engine optimization specialists and a CMO (content marketing officer).

• Competitor Analysis: Such analysis examines the popular keywords used as part of H1 or H2 headings, the type of web content: blogs, product pages, landing pages, sales pages, and internal links on the home page or from other web pages.

• Customized Strategies: The core competence of an SEO company for e-commerce is to provide SEO strategies for purposeful content and effective website design, advice on Google ad management, how websites appear on various devices: desktop computers, laptops, tablets, and mobile phones. Another customized SEO strategy may include connecting to customers via various social media sites and the use of PPC, pay—per—click campaigns.

• Off-Page Optimization: Some off-page optimization services include getting external websites to backlink to a website, promoting online content to webmasters and bloggers in the same industry the website business is part of, and monitoring social media platforms for mention of their client’s site.

• On-Page Optimization: On-page optimization is not just web content and blogs highlighting keywords or phrases that Internet browsers type to their browsers. On-page optimization also involves auditing the website’s information, redirects, and internal link structure, updating of title and header tags and meta descriptions, creating a sitemap, enhancing web images, and analyzing the usability, speed, and design of the website.

• Monthly Reports: Monthly performance reports guide future SEO strategy regarding the amount of organic traffic the site generates, conversion rates, and, of course, the website ranking in search results. Critical to a written report are regular meetings with the SEO account manager and the business team to review the report information and ask questions.

• Progressive Optimization: With millions of active websites on the worldwide web, a quality SEO company for e-commerce understands the need for continual website optimization — ensuring the website remains in a well-positioned hierarchical rank and easy to find.

Let Digital King, an SEO company for e-commerce, be your e-commerce navigator along the cyber highway of the worldwide web! Contact us today!