Questions we hear weekly Answered in plain English.

Two core practices. Home-service operators like HVAC, restoration, insulation, roofing, epoxy, and plumbing. And ecommerce brands across apparel, beauty, home, supplements, and consumer electronics. The funnel-engineering approach applies broadly; we also run engagements in B2B services and local retail.

Two-week audit, a 90-day build phase, and then an ongoing operate-and-optimize relationship. Minimum engagement is six months because the method runs on a quarter to install, a quarter to stabilize, and a quarter to start compounding.

Fixed-fee audit. Fixed-scope build. Monthly retainer for operate/optimize, sized to the work in the blueprint and billed as a flat monthly rate. Ad dollars are always your budget, paid directly to the platforms.

Both. Marketing that ignores the sales side produces leads that don't close. We write scripts, build CRM sequences, and train closers. All part of the marketing engagement.

Google Ads, Meta, TikTok, GA4, Shopify, Klaviyo, GoHighLevel, CallRail, Looker Studio, WordPress, Webflow, Figma. We'll adapt to your stack where it makes sense and replace it where it's holding growth back.

You do. Ad accounts, tracking, CRM, website, creative libraries. Day one and every day after. If we ever part ways, the engine keeps running.

Fixed fee, typically between $4,500 and $12,000 depending on scope. Delivered as a prioritized punch list with a 90-day build plan attached. Credited against the first month if you proceed with the build.

Monthly retainer sized to the scope in the blueprint, billed as a flat fee against the deliverables and hours we commit to each month. Most retainers fall between $8K and $35K per month depending on service lines engaged.

Always yours. Paid directly to the platforms from your account. We never take possession of ad budgets, and we never mark up media.

Yes. Clients engaging on three or more service lines get bundled pricing that comes out meaningfully below stacked single-service retainers. The discount reflects operational efficiency and shared context across the program.

Google Ads, Meta, TikTok, LinkedIn, Pinterest, and Reddit. Google LSA for home services. Connected TV where relevant. We do not run any platform as a primary channel unless we have meaningful experience operating it at scale.

GoHighLevel for home services. HubSpot, Salesforce, Pipedrive, and Close for B2B. Klaviyo, Postscript, and Attentive for ecommerce lifecycle. We are stack-agnostic and recommend based on fit.

Yes. We regularly integrate with ServiceTitan, Housecall Pro, Jobber, FieldEdge, JobNimbus, AccuLynx, Shopify, Shopify Plus, BigCommerce, WooCommerce, and most modern CRMs. If we have not integrated with your specific tool, we can usually learn it inside of two weeks.

GA4, Google Tag Manager (client-side and server-side), CallRail, Looker Studio, Mixpanel, Hotjar, Microsoft Clarity, and Google Ads enhanced conversions. Offline conversion pipelines built via Zapier or direct API integrations.

You. Every ad account, CRM, website, creative file, tracking container, and data export belongs to you. Day one and every day after. If we part ways, you keep the assets and the engine keeps running.

Six months for most retainers. The minimum reflects the reality that our method takes a quarter to install, a quarter to stabilize, and a third quarter to start compounding. Below that, you do not get the benefit of the approach.

Month-to-month after the initial six-month minimum. 30-day notice to cancel. We document the system, transfer assets, and support a 30-day transition to an internal team or another agency if needed.

Yes. Standard mutual NDA covering client data, strategy, and confidential business information. Provided as part of the engagement contract.