Dispatch, built around the emergency call.
Every inbound form triggers an SMS acknowledgment inside 60 seconds. Every missed call bounces to a voice agent that can book. After-hours flow routes the burst-pipe caller straight to a live tech.
Leads are fine. Close rate is the gap. Plumbing Marketing Agency.
You already know how to run plumbing. The bottleneck for most residential and light commercial shops is not ad volume. It is what happens on the phone at 11pm when the pipe is spraying. We engineer the dispatch speed, the inbound script, and the close discipline around that moment.
Speed
Sub-60-second dispatch on every inbound. The homeowner with a burst pipe buys from whoever answers first.
Scripts
Inbound call framework, objection handling, upsell flow. Written down. Coached weekly. Run every rep.
System
Paid, CRM, SEO, and the dispatch board wired together end to end. One stack, one source of truth.
Where we run plumbing programs
- Local Services Ads Google LSA badge
- Google Search Emergency + service
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Emergency + dispatch
- GoHighLevel Pipeline + SMS
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Emergency + service
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Emergency + dispatch
- GoHighLevel Pipeline + SMS
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Emergency + service
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Emergency + dispatch
- GoHighLevel Pipeline + SMS
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Emergency + service
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Emergency + dispatch
- GoHighLevel Pipeline + SMS
- Local SEO GBP + service area
Why plumbing operators hire us
What a good plumbing program actually does.
LSA, actively managed.
Google guarantees the badge. We handle badge hygiene, dispute discipline, service-area tuning, and bid strategy. LSA rewards operators who treat it as a weekly optimization target.
Speed, engineered.
The target we build every intake system around.
60s
Speed-to-lead target on every plumbing build
Inbound calls, trained to close.
Lead gen is the easy half. The lever that actually moves revenue is the phone. We script the inbound, train the CSR, run weekly role-plays, and score the calls. Close rate compounds from there.
Plumbing is a trust business that runs on speed.
When a pipe bursts at 11pm the homeowner calls three plumbers. They hire the one who answers with a live voice first and gives them a straight answer on ETA. Everything else in a plumbing marketing program exists to protect that moment.
We run plumbing programs around three things. A CRM that acknowledges every inbound in under 60 seconds and routes by service type. A call team that runs a documented inbound script and gets coached every week. And paid plus local SEO built on top of that, so the leads we buy actually turn into trucks rolling out of the yard. The order matters.
What plumbing marketing actually wrestles with
Four problems we see on every plumbing account.
01
Close-rate ceiling
Most plumbing ops stall on inbound close rate because scripts were never formalized and call coaching is ad hoc. A documented framework and weekly role-plays is usually the fix.
02
Speed to lead
Multi-minute speed-to-lead is common. Under-60-second speed-to-lead is achievable with dispatch automation and missed-call text-back. The gap shows up directly in booked-job volume.
03
Service-vs-install mix
Service calls and installation quotes have different unit economics. Routing, scripts, and follow-up all need to differentiate. Most CRMs treat them the same.
04
Repeat bookings
Plumbing is a lifetime-value business but few ops run a post-service nurture. A maintenance-reminder workflow and annual-inspection ask turns one-time jobs into multi-year revenue.
Back of the envelope
Rough math on your plumbing pipeline.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next month's plan from it. Real results depend on market, service mix (drain, repipe, water heater, emergency), call-team performance, and offer strength.
$ / mo
Total paid media (LSA + Google + Meta).
$
What it currently costs to put a plumbing job on the calendar. Emergency vs drain vs water heater swings this widely.
$
Blended across drain, repair, water heater, and repipe work.
Your current-state snapshot
Booked jobs / mo
~83
Monthly revenue
~$43,033
Annualized revenue
~$516,414
Pure math on the numbers you enter. We do not promise a specific cost per booked job for your market. What a good plumbing program does is move the CPBJ you already have in the right direction. The audit tells us by how much, honestly.
The plumbing playbook
Five phases of a plumbing program that actually compounds.
They run in sequence. Paid without dispatch speed burns budget. Dispatch speed without a trained call team stalls at booked-and-no-sold. Every layer compounds the one beneath it.
Week 1-3
CRM rebuild
Speed-to-lead SMS, pipeline stages by service type, and nurture sequences for unsold quotes. Pipeline velocity typically doubles in the first quarter.
Week 2-4
Sales training
Inbound call framework, objection handling, upsell scripts. Weekly role-plays. Call monitoring with scorecards. Close rate lift is the KPI.
Week 4-8
Paid
Google Ads and LSA segmented by service type (drain, repipe, water heater, emergency). Offline conversions feeding closed-won back to the platforms.
Week 6 onward
SEO
Service-area page per city, emergency content, water heater + repipe category pages. Local-pack optimization and review generation.
Ongoing
Repeat customer program
Post-service nurture, maintenance reminder workflow, and annual inspection upsell. Turns one-time jobs into multi-year revenue.
What we check in a plumbing audit
Where a healthy plumbing account measures well.
A handful of metrics have clear industry-wide ranges. Others (cost per booked job, cost per lead) swing dramatically by city and service mix, so we measure those against your own history rather than a published benchmark.
Metric
Typical range
Notes
Cost per booked job
Varies by market
Emergency vs replacement mix drives most of the spread
Close rate (inbound)
45-60%
Industry range with trained dispatchers and call team
Speed to lead
Under 60 seconds
Widely cited response-time research
Repeat booking rate
Varies by market
Depends on membership program, reminder workflow, service mix
Signals
Why we work in plumbing specifically.
- Plumbing operator experience across residential service, drain, and repipe
- Dispatch-automation and missed-call text-back playbook running in production
- Experience with ServiceTitan, Housecall Pro, and Jobber integrations
- Weekly sales-role-play cadence built for plumbing inbound calls
Illustrative engagement
What a typical plumbing rebuild quarter can look like.
Generalized example, to show the shape of the work. Every plumbing engagement starts with a two-week audit, and the audit tells us what is actually realistic for your market, service mix, and current stack.
What a two-week audit covers
- LSA badge and dispute hygiene
- Call tracking and dispatch speed review
- Inbound scripts and close-rate scorecards
- CRM pipeline plus maintenance-plan attach flow
Tracking
Ad-hoc CRM-tied
Dispatch speed
Multi-minute Under 60s
Call team
Variable scripts Coached playbook
Services we run
What a full plumbing engagement typically includes.
Four layers. Sales training and CRM lead. Paid and SEO follow. Ordered by where the lift actually comes from for most plumbing shops.
01 / Close
Sales Team Training
Where most agencies stop, we start doubling down.
- Inbound call framework, documented
- Weekly role-plays + call scoring
- Objection handling + maintenance-plan attach
02 / Nurture
CRM & Marketing Automation
The system that turns leads into deals while you sleep.
Speed-to-lead target: <60s
03 / Traffic
Paid Advertising
Campaigns optimized to CPA, ROAS, and closed-won revenue.
04 / Visibility
Search Engine Optimization
Organic traffic that ranks, converts, and compounds.
Adjacent verticals
Same playbook, next trade.
Home services
HVAC
Residential and light commercial HVAC marketing that books jobs.
Home services
Electrical
Residential and commercial electrical marketing.
Home services
Restoration
Water, fire, mold, and disaster restoration marketing that wins on speed.
Home services
Remodeling
Kitchen, bath, and full-home remodeling marketing.
Frequently asked
Questions we get asked every week.
-
We already have a marketing agency. Can you just do sales training?
Yes. Our sales training engagement is standalone. Many plumbing clients run media buying elsewhere and hire us for the CRM + training layer because that is the bottleneck.
-
Can you integrate with ServiceTitan?
Yes. ServiceTitan, Housecall Pro, Jobber, and FieldEdge are all regular integrations. Closed-won revenue, call dispositions, and pipeline events feed back into the marketing stack.
-
What is a realistic close-rate target?
Depends on service mix. Emergency service calls can close above 70% with good scripts. Installation quotes typically close between 35% and 55%. We set targets after reviewing recent call data.
Named work
Plumbing case studies.
Reviews
In their words.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with plumbing operators. Names and companies anonymized, voice unchanged.
M
3 weeks ago
The leads were never the issue for us. We had plenty. We just kept losing them on the phone. Once they walked our call team through how to run an inbound, start to finish, and we actually coached it every week, the whole business felt different. Same phones, different outcome.
J
a month ago
A family shop that grew fast and never really updated the dispatch side. They came in, mapped how calls were actually flowing, and tightened up the handoff from CSR to tech. Nothing fancy. Just finally matching what we say we do with what actually happens on a Tuesday at 2pm.
R
5 weeks ago
Scaling past a single truck is where most plumbing shops break. We had three vans and no real system holding it together. They built out the CRM, wrote the follow-up sequences for unsold quotes, and trained our office on them. The pipeline finally looks like a pipeline.
D
2 months ago
We run four locations and our membership program had gone stale. Their team rewrote the attach script, ran role-plays with every dispatcher, and set up the reminder workflow for annual inspections. It is quieter work but it's the kind that actually compounds.
Lift your close rate.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.