No commitment. You get a written brief with prioritized fixes.
Accessories DTC is a catalog-depth game. The margin lives in the second and third purchase, the math lives in cross-catalog share, and Q4 pulls harder than most operators plan for. We run accessories brands against catalog-aware Shopping and PMax, cross-sell lifecycle flows, and gifting-timed creative across Meta, TikTok, Klaviyo, and Shopify.
First purchase rarely pays on an accessories brand. The second and third do. We build the post-purchase to browse-abandon to attach chain so the second category shows up on schedule instead of by accident.
Titles, attributes, margin flags, velocity tags. We keep the feed clean so Shopping and PMax buy the SKUs you want at the price you want. The feed is the campaign on a high-SKU accessories brand.
The operational commitment on every accessories engagement.
Shopping feed tuned to margin and velocity. Post-purchase flows pushing the second category. Gifting calendar built months before Q4. Same reporting surface, same weekly optimization loop.
Accessories live on catalog depth and repeat velocity.
A brand with 50+ SKUs can't afford to run one generic Shopping campaign against the whole catalog. The feed has to be tuned by margin, by velocity, by collection. The lifecycle has to move buyers from the first SKU into the second category before they forget you. Cross-catalog share is the number that decides whether this scales.
We run accessories programs around catalog-aware paid, cross-sell lifecycle, and gifting-timed creative. Google Shopping and PMax buy the right SKUs at the right price. Klaviyo flows push the second purchase. Q4 and Mother's Day get planned in advance instead of scrambled. Blended ROAS is a reporting line. Cross-catalog LTV is the business.
Accessories brands with 50+ SKUs need catalog-aware Shopping, PMax, and lifecycle. Single-product campaigns leave revenue on the table.
A customer who bought one item should see the others. Recommendation logic and lifecycle cross-sell flows compound LTV.
Q4 and Mother's Day drive outsized share. Creative and budget plans have to anticipate.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on catalog depth, cross-sell velocity, creative quality, and category economics.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and cross-catalog LTV you already have in the right directions. First-purchase revenue is directional. The audit frames the cross-sell side honestly.
Five phases that work in sequence. Catalog-aware paid without cross-sell lifecycle burns acquisition on one-SKU buyers. Lifecycle without creative cadence stops after welcome. Gifting without the first three is a Q4 scramble. Every layer compounds the one beneath it.
Google Shopping, PMax, Meta Advantage+ Shopping Campaigns tuned by product-level margin and velocity.
Post-purchase cross-sell flows, browse abandonment, and collection-based email campaigns.
Weekly product creative, seasonal campaign concepts, and UGC programs at scale.
Holiday-aware campaigns, gift-guide content, and bundle offers timed to gifting moments.
A handful of metrics have clear industry-wide ranges. Others (blended ROAS, first-purchase CAC) swing dramatically by brand, category, and catalog maturity, so we measure those against your own history and cross-catalog cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every accessories engagement starts with a two-week audit. The audit tells us what is actually realistic for your catalog, your cross-sell behavior, and your current stack. We frame the next quarter honestly from there.
Catalog-aware paid, cross-sell lifecycle, creative cadence, and gifting campaigns running as one program with the same reporting surface.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Creative libraries engineered to convert.
The system that turns leads into deals while you sleep.
Fix the leaks before you spend more on traffic.
Yes. Shopping feed optimization (titles, attributes, images, pricing) is standard in our paid engagements for catalog-heavy brands.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with accessories founders and growth leads. Names and brands anonymized, voice unchanged.
Our catalog had 70 SKUs and we were running one generic Shopping campaign against all of it. They broke the feed out by margin and velocity, built PMax asset groups per collection, and suddenly the Shopping account started buying the right SKUs at the right price. Margin on paid went from a question to a line item.
We sold a lot of bags and almost no belts, even though the belts were better margin. They built the post-purchase cross-sell flow, the browse-abandon on the second category, and a gift-guide campaign for Q4. First quarter the attach rate moved in the right direction and we stopped feeling like a one-SKU brand.
Eyewear is a trust category and our old agency treated it like a t-shirt. They came in, rebuilt the Klaviyo flows with segment logic that actually reflected how people buy glasses, and started running creative that leaned into the try-on and the return policy. Second and third purchases started happening.
We run a multi-category roll-up with bags, eyewear, and small leather goods. The feed was a mess and nobody owned it. They took the catalog, cleaned the attributes, tuned the titles for Shopping, and tied it into the PMax asset groups. My job got about half as frustrating in a quarter.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
