Performance marketing and automation Built for operators
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Digital King Marketing · Tech · Sales enablement

Most leads leak. CRM & Marketing Automation is the plumbing.

Most sales conversations are lost before a human ever joins them. A lead fills a form, no acknowledgment lands, the follow-up never gets sent, and the pipeline stage it sits in has no owner. We build the system that stops all of that. Speed to lead under 60 seconds, nurture sequences that sound like your best closer, and instrumented handoffs from MQL to SQL to quoted to won.

Speed to lead
Automated SMS and email acknowledgment on every inbound, inside the first minute. The single highest-leverage change most teams never ship.
Sequences
Email and SMS cadences written in your voice, segmented by source and stage. No "just checking in" filler.
Handoffs
Every pipeline transition has a named owner, a documented SLA, and a measured timing. Leaks become visible.
Platforms we build, integrate, and run
  • GoHighLevel Home-service CRM, pipelines, SMS
  • HubSpot B2B CRM, lifecycle, deal stages
  • Klaviyo Ecommerce flows, segmentation
  • Salesforce Enterprise pipeline, custom objects
  • Twilio Sub-60s SMS, A2P 10DLC registered
  • Zapier Cross-tool automation, webhooks
  • GoHighLevel Home-service CRM, pipelines, SMS
  • HubSpot B2B CRM, lifecycle, deal stages
  • Klaviyo Ecommerce flows, segmentation
  • Salesforce Enterprise pipeline, custom objects
  • Twilio Sub-60s SMS, A2P 10DLC registered
  • Zapier Cross-tool automation, webhooks
  • GoHighLevel Home-service CRM, pipelines, SMS
  • HubSpot B2B CRM, lifecycle, deal stages
  • Klaviyo Ecommerce flows, segmentation
  • Salesforce Enterprise pipeline, custom objects
  • Twilio Sub-60s SMS, A2P 10DLC registered
  • Zapier Cross-tool automation, webhooks
  • GoHighLevel Home-service CRM, pipelines, SMS
  • HubSpot B2B CRM, lifecycle, deal stages
  • Klaviyo Ecommerce flows, segmentation
  • Salesforce Enterprise pipeline, custom objects
  • Twilio Sub-60s SMS, A2P 10DLC registered
  • Zapier Cross-tool automation, webhooks
Why hire us on CRM specifically

What most CRM buildouts leave broken.

Speed to lead under sixty seconds.

The lead that gets a response inside a minute is the lead you get to keep. Every other follow-up is a coin flip. We wire every inbound source into one automation that fires SMS and email acknowledgment before the lead has closed the tab, then routes the live reply to a named owner with full context.

Sequences that sound human.

No "just checking in." No "circling back." We write cadences in your voice, segmented by source and stage, so the message a lead gets fits where they actually are in the decision.

Audit on your desk.

Within one business day.

24h
Audit response window, every time

Automation that ships every week.

Sequences drift. Offers shift. Lead sources come and go. We run a weekly cadence of sequence iteration, dormant-lead reactivation, and handoff-SLA checks so the system keeps working after the buildout is done.

Most leads are lost between the form and the follow-up.

A lead fills out the form at 9:47. The first human response goes out at 2:15 the next afternoon. The lead has already called the next competitor. A quote gets sent, then sits for ten days because nobody on the team owns the reactivation. The welcome email runs once and then the sequence just ends. Half the pipeline is sitting in a spreadsheet nobody opens. None of this shows up as a problem on any dashboard, because there is no dashboard.

Our CRM engagement starts with a forensic audit of every lead source, every handoff, and every sequence, then rebuilds the system around sub-minute speed to lead, segmented nurture, and instrumented pipeline stages. GoHighLevel for home-service operators. HubSpot for B2B. Klaviyo for DTC. Then we run it monthly so the platform changes, compliance shifts, and new offers get absorbed without breaking the plumbing.

Three principles

What turns a CRM into a closed-won engine.

01

Speed to lead first.

The lead that gets a response inside 60 seconds is the lead you have a real shot at keeping. Every minute after that is a hostile competitor with the same offer and a faster phone. We route every inbound, every source, through one automation so the acknowledgment goes out before the lead has navigated away.

  • Sub-60s SMS + email fires on every inbound source
  • Missed-call auto-text-back inside 30 seconds
  • Live replies route to a named owner with full context
Before
  • Form submits sit in an inbox until dispatch checks
  • First human response lands hours, sometimes a day, later
  • Missed calls go to a voicemail nobody pulls
  • Lead has already moved to the next competitor
  • No record of how long each lead actually waited
After rebuild
  • Every inbound acknowledged inside 60 seconds
  • Missed calls trigger an auto-text-back in 30
  • Owner assigned the moment qualification fires
  • Stage-timing logged on every lead, every day
  • Slow responses surface on a dashboard every Monday
Illustrative. Speed to lead is the cheapest conversion-rate fix on the board.
Sequence map · segment × touch × tone
Segment
New lead
Quoted
Dormant
Past customer
Touch type
SMS + email · acknowledge
SMS · check-in + booking link
Email · offer refresh
Seasonal reminder · email
Voice tone
Fast, useful, direct
Helpful, no pressure
Warm, zero filler
Familiar, owner-signed
Every sequence is built from these three axes. The grid is the scaffold, the copy is yours.
02

Sequences that sound human.

No "just checking in." No "circling back." No "per my last email." Nurture copy gets written in your voice, segmented by where the lead came from and where they sit in the pipeline, so the message fits the moment. The best cadence sounds like your best closer wrote it while waiting for a coffee.

  • Voice and copy drafted from a short interview with your team
  • Segmented by lead source, service interest, and stage
  • TCPA-compliant SMS with quiet hours and clean opt-out
03

Instrumented handoffs.

Pipelines leak at the transitions between stages. A lead moves from marketing to sales and sits. A quote goes out and nobody owns the follow-up. Fulfillment gets a won deal and the clock starts unclocked. We name an owner on every transition, set an SLA, and measure the gap, so the leaks stop being invisible.

  • MQL to SQL to Quoted to Won, each with a named owner
  • Stage-time measured per lead, every stage
  • Stalled deals surface on a dashboard the owner reviews weekly
MQL → SQL
Owner assigned, SLA running
SQL → Quoted
Quote sent, follow-up scheduled
Quoted → Won
Close logged, fulfillment notified
Illustrative. Every stage transition is owned, timed, and measured, so the pipeline tells you where it breaks.
Back of the envelope

Rough math on the leads you're leaving behind.

Three inputs, three numbers. Useful for framing how many deals today's close rate leaves on the table, and how many a speed-to-lead and nurture rebuild can recover inside the same pipeline. Directional only. Your real lift depends on lead source, offer, and how broken the current handoff is.

/ mo
Web forms, phone calls, LSA, GMB, chat, referrals, and any other channel that puts a human into your pipeline.
%
Your honest close rate on inbound, averaged across sources. Most home-service and B2B teams sit between 15% and 35%.
%
Relative lift on close rate a proper CRM rebuild can unlock. Published Harvard Business Review research on sub-minute response alone documents material gains, before any nurture or handoff improvements get layered on.
Directional only
Deals closed today
~75 / mo
Deals closed after CRM
~90 / mo
Incremental deals per month
~15 / mo

The incremental number is deals the same inbound volume can produce once speed to lead drops, nurture catches the leads sales forgot, and dormant quotes get reactivated. It is not extra lead volume. It is the share of your existing leads that stop slipping through the cracks.

What you get

Six deliverables inside every CRM engagement.

Every CRM and automation engagement ships with these six as the baseline. Additional scope layers on top depending on pipeline complexity, platform mix, and how deep the SMS and email cadences need to run.

CRM pipeline and sequence performance displayed across multiple dashboards
Every deliverable scoped before kickoff. Nothing billed that was not named.
01

CRM buildout

Pipeline configuration, custom fields, stage definitions, automation triggers, and user permissions. Done right the first time, inside your tenancy.

02

Speed-to-lead SMS + email

Sub-60-second automated acknowledgment via Twilio or Mailgun the moment a lead lands. The single highest-ROI automation for home-service operators.

03

Nurture sequences

Email and SMS drip sequences written in your voice. Segmented by lead source, service interest, and pipeline stage so the message fits where the lead is.

04

Win-back + reactivation

Dormant lead reactivation, post-quote follow-up, and repeat-customer programs. The easiest revenue most brands never go after.

05

Ecommerce lifecycle

For DTC: Klaviyo flows including welcome, abandoned cart, browse abandonment, post-purchase, winback, VIP, and review solicitation. TCPA-compliant SMS on top.

06

Reporting + instrumentation

Pipeline velocity, stage-to-stage conversion, speed-to-lead timing, and source-to-close attribution. Dashboards your team will actually read every Monday.

Process

How the first 90 days of a CRM build go.

Phase 01 Week 1-2

Audit

What lives in the CRM today, what is leaking, and what can be recovered. Includes a sample audit of 50 recent leads to quantify lost revenue.

Phase 02 Week 3

Pipeline design

New pipeline stages, trigger logic, sequence map, and automation architecture. Delivered in a blueprint your team can review before anything gets built.

Phase 03 Week 4-6

Build

The actual buildout in GoHighLevel, HubSpot, or Klaviyo. Typically 3 to 5 weeks depending on complexity.

What good looks like

A pipeline that catches what marketing sends.

Specific numbers depend on your lead mix, your sales motion, and how broken the current handoff is. What we commit to is the method and the transparency. Here is what clients feel, quarter over quarter, when the rebuild is working.

Predictable.
Every inbound gets the same response in the same window. The sales team stops chasing cold leads and starts working warm ones.
Sub-60s speed to lead, every day
Owned.
Your GoHighLevel, your HubSpot, your Klaviyo, your Twilio shortcode, your lead data. Everything in your tenancy, exportable on a moment's notice.
Day one and every day after
Defensible.
Pipeline stages, handoff SLAs, and sequence performance all measured. Your weekly review runs on data instead of memory.
Instrumented handoffs, visible leaks
Illustrative engagement

What a typical CRM rebuild quarter can look like.

This is a generalized example to show the shape of the work. Every engagement starts with a forensic audit, and the audit tells us what is realistic for your pipeline, your lead mix, and how tangled the current sequences have become.

What a two-week audit covers
  • Inbound lead audit across every source
  • Speed-to-lead benchmark on recent leads
  • Existing sequence audit across SMS and email
  • Pipeline stage and handoff mapping
Speed to lead
Hours <60s
Sequences
Manual Automated
Reporting
Spreadsheet Dashboard
CRM pipeline and automation review on a laptop
Investment

CRM & Automation pricing that makes sense.

Fixed-fee buildout. Monthly retainer for sequence development, reporting, and ongoing optimization. Platform licenses (GHL, HubSpot, Klaviyo) are paid directly by you.

Fixed-fee audit. Scoped in advance. Credited against the buildout if you proceed.
Fixed-scope buildout. Every deliverable named before kickoff.
Monthly retainer sized to pipeline complexity and sequence cadence. A straight fee tied to what we ship, with platform licenses paid by you direct.
You own everything. The CRM, the shortcode, the lead data, the sequences. Day one.
Frequently asked

Questions we get asked every week.

  • Do I have to switch to GoHighLevel?

    No. We work across GoHighLevel, HubSpot, Salesforce, Pipedrive, Close, Klaviyo, Postscript, and several others. The right CRM depends on your workflow, team size, and integration needs. We will recommend, but you decide.

  • What if we already have a CRM?

    We audit what you have and extend it rather than replace it where possible. Rip-and-replace is a last resort because it kills historical data continuity.

  • How do you handle SMS compliance?

    Every SMS program includes TCPA-compliant opt-in flows, clear opt-out language, quiet hours, and record-keeping. We also run A2P 10DLC registration for the brands that need it.

  • Can you integrate with our phone system?

    Yes. We regularly integrate with CallRail, Twilio, RingCentral, and OpenPhone. Call tracking, call transcription, and automated follow-up based on call outcome are common patterns.

  • What happens if we part ways?

    The CRM stays with you. Account ownership was yours day one. All workflows, sequences, and data are exportable. We document the system so an internal team or another agency can pick it up without starting over.

Reviews

In their words.

Pulled from strategy calls, Slack threads, and end-of-quarter recaps. Names and companies anonymized, voice unchanged.

D
Dana W.
Owner, Cedar Gate Plumbing
2 months ago

Our leads used to hit a form and sit there until someone on dispatch remembered to call. They rebuilt the pipeline in GoHighLevel with a sub-minute SMS on every inbound, a seven-touch nurture, and a dormant reactivation. The phone behaves differently now. We book deeper into the week.

P
Priya S.
VP Growth, Ashbury Threadworks
5 weeks ago

Klaviyo was installed and forgotten. They rewrote the welcome, the abandoned cart, the browse, the post-purchase, and a proper winback in our voice. The flows sound like us, the segmentation actually reflects how customers shop, and revenue from email stopped feeling like a rounding error.

M
Marcus T.
Managing Partner, Keystone Commercial Roofing
3 weeks ago

They walked us off a generic CRM and onto HubSpot with real pipeline stages, owner-assigned SLAs, and a handoff between marketing and sales that is actually measured. Nothing sits in limbo for a week anymore. Our closers can see which leads came in while they were on-site and which ones went cold.

J
Jenna R.
Founder, Rowan & Oak Apothecary
a month ago

The previous agency held our Klaviyo account and our SMS shortcode. Day one these guys moved everything into our tenancy, fixed a TCPA-hostile opt-in flow, and launched a VIP segment the old setup could not support. The moment the account was ours the whole tone of the partnership changed.

Next step

Stop leaking leads.

A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.