Weekly
Optimization report
What shipped. What moved. What is next week. Readable in under 5 minutes by anyone on your team.
How we engage Audit. Blueprint. Build. Operate. Compound.
Five phases across every engagement. Each phase has a deliverable, a timeline, and a gate. Engagements compound when every phase gets the attention it needs.
The five phases are not a sales deck. They are the actual working cadence every engagement follows. Clients see the same deliverables, the same gates, the same rhythm whether they are on our paid retainer, our full-funnel strategy engagement, or our consulting relationship.
- 01
Audit
Two-week deep dive into your ad accounts, CRM data, close-rate funnel, and tech stack. We find the bottleneck before we pitch the plan.
- 02
Blueprint
A 90-day engineering plan with the tracking, creative, and sales workflows we'll ship, scoped to the bottleneck.
- 03
Build
New site, new tracking, rebuilt campaigns, CRM workflows, call scripts. Whatever the blueprint said. Delivered week by week.
- 04
Operate
Weekly optimization cycles. Creative testing. Script iteration. Pipeline reviews with your sales lead.
- 05
Compound
Quarterly strategy resets, budget reallocation across channels, scaling decisions. Systems that get stronger the longer we run.
Reporting rhythm
What cadence looks like in practice.
Biweekly
Working session
Live call with the account team. Decisions get made. Owner or GM presence required.
Monthly
Strategic review
Zoom out. Is the plan working. What is the next bet. What are we stopping.
Quarterly
Priority reset
The bet list gets reset. New priorities documented. Compounding wins codified as defaults.
What we do not do
Rules that keep the work honest.
- 01No percent-of-spend pricing. Ever.
- 02No offshore delivery teams posing as our team.
- 03No agency-owned ad accounts, CRMs, or websites.
- 04No six-month engagements without a decision-maker on the monthly review.
- 05No promises we cannot back with an audit-stage metric.
Start with an audit.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.