Performance marketing and automation Built for operators
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Digital King Marketing · Tech · Sales enablement
Work

Nine illustrative engagements. The shape of the work.

Each case below describes the shape of an engagement: what we found, what we rebuilt, and the qualitative transition. The real numbers are on the strategy call. A deliberate choice.

How we frame case studies

Why you will not see specific numbers on this page.

01

Numbers depend on variables we do not own.

Speed-to-lead, close rate, and LTV compound against operational variables, a sleepy receptionist, slow quote turnaround, weak offers, local competition. Publishing a past outcome as a forward promise is dishonest when a third of the inputs are not ours to move.

02

Shape travels. Specifics do not.

Ad-hoc tracking becoming closed-loop attribution is a pattern that replicates across clients. The exact CPBJ drop, the exact ROAS lift, the exact CAC does not. We describe the shape so you can pattern-match, and save the specifics for the conversation.

03

The real review is on the call.

Thirty minutes with us, your numbers open, your funnel on screen. We will walk specific engagements that match your shape, show you what changed, and let you judge whether it is the kind of work you want running for yours.

The catalog

Nine engagements across home services and ecommerce.

Six home-services operators and three DTC ecommerce brands. Every case describes the rebuild in qualitative before-after terms. Click any case to see the engagement scope, tools rebuilt, and what compounded from there.

C.01 HVAC

Paid and CRM rebuild for a Midwest HVAC operator.

Tracking
Ad-hoc spreadsheets Closed-loop CRM attribution
Speed to lead
Multi-hour callback Under 60s SMS instant-response
Call team
Untrained intake Weekly role-play cadence
PaidCROCRMSales Training
Read the engagement
C.02 Restoration

SEO and technical rebuild for a Northeast restoration operator.

Site architecture
Flat service list Hub-and-spoke topical cluster
Content program
Monthly blog Service-area content engine
Conversion signal
Form fills only Form + call + closed-won
SEOWeb DevAnalytics
Read the engagement
C.03 Insulation

Zero-to-pipeline launch for a Texas insulation operator.

Program depth
No paid, no site, no CRM Paid, web, and GHL pipeline
Follow-up
Manual callback SMS automated cadence
Revenue recognition
Estimate pending Booked-estimate tracking
PaidWebCRMStrategy
Read the engagement
C.04 Epoxy Flooring

Paid consolidation for a Southeast epoxy operator.

Account structure
Four duplicate accounts One consolidated engine
Optimization signal
Form fills Closed-won offline conversions
Conversion mix
Form + phone Call-only + Performance Max
PaidCROAnalytics
Read the engagement
C.05 Plumbing

Sales enablement for a Northwest plumbing operator.

Intake script
Ad-hoc questions Coached inbound playbook
Speed to lead
Multi-minute response Under 60s SMS instant-response
Coaching cadence
No structure Weekly role-plays and call review
Sales TrainingCRMCRO
Read the engagement
C.06 Roofing

Storm-season paid program for a Southeast roofing operator.

Attribution
Platform ROAS only Offline conversions from the CRM
Targeting
Broad geo Geo-fenced storm response
Reporting
Monthly PDF Weekly war-room with ops
PaidAnalyticsStrategy
Read the engagement
C.07 Apparel DTC

Paid and lifecycle rebuild for a DTC apparel brand.

Creative rhythm
Monthly refresh Weekly UGC testing pipeline
Lifecycle
Batch email Klaviyo segmentation + SMS
Attribution
Platform-reported Server-side + post-purchase survey
PaidEmail/SMSCROAnalytics
Read the engagement
C.08 Beauty & Skincare

Platform and lifecycle rebuild for a clean-beauty brand.

Platform
Legacy theme Conversion-first Shopify PDP
Creative
Studio polish Founder-led UGC narrative
Subscription
One-time only Tiered perks with margin-aware offer
PaidSEOWebEmail/SMSCRO
Read the engagement
C.09 Health & Supplements

Lifecycle and retention rebuild for a supplements brand.

Klaviyo
Basic welcome Education-led and quiz-driven flows
Winback
Discount-only Margin-protected offer ladder
Segmentation
None Product-first and cadence-first
Email/SMSCROAnalyticsStrategy
Read the engagement
Want to be the next engagement?

Book the audit. We will show you where the leaks are.

A 30-minute call. Your numbers, your funnel, our read. We will walk engagements that match your shape and tell you the three things we would change first.