No commitment. You get a written brief with prioritized fixes.
Electrical is not one business. Panel upgrades, EV charger installs, service calls, and commercial work each have their own unit economics, their own sales cycle, and their own rebate surface. We build a program that handles the whole mix. Segmented paid, rebate-aware landing pages, CRM routing by service type.
A service-call inquiry needs a live dispatcher inside a minute. A panel inquiry wants a scheduled site visit and a nurture cadence. An EV lead needs the rebate logic on the first touch. The response system knows the difference.
Federal 30C, state incentive programs, and utility rebates all move. Our EV landing pages surface the right rebate by visitor location, and we refresh the logic quarterly as the programs change.
The operational window we hold ourselves to on every electrical inquiry.
Residential service runs a fast pipeline. Panel upgrades run a nurture pipeline. EV runs a rebate-aware pipeline. Commercial goes to a different rep with different pricing. The routing logic lives in the CRM, and the CRM knows the rules.
Electrical is not one business.
A panel upgrade is a multi-thousand-dollar job with a permit, an inspector, and a sales cycle that runs a few weeks. A service call is a same-day dispatch. An EV charger install needs rebate paperwork before anyone picks up a wire. Commercial work wants a different rep at a different price. One campaign across all of that is guaranteed to underperform on every lever.
We build the program on four tracks. Segmented paid with campaigns, ad groups, and landing pages per service line. Rebate-aware EV pages that surface the right federal, state, and utility programs by visitor location. Local SEO that ranks the electrician-near-me queries while the service-area and service-line pages do the long-tail work. And a CRM that routes each inquiry to the right pipeline with the right cadence.
Running one campaign across panel upgrades, service calls, and EV is guaranteed to underperform. Segmented campaigns learn better and convert better.
Federal 30C credit, utility rebates, and state programs all vary. Landing pages need to surface the right rebate by visitor location.
Panel upgrades involve multiple touches, sometimes a site visit, and often an electrician inspection. CRM has to nurture without being pushy.
Commercial leads need routing to a different rep with different pricing. Lead scoring at the form level prevents wasted discovery calls.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on your service-line mix, your market, and how the audit reads the current state.
Pure math on the numbers you enter. We do not promise a specific CPBJ for your market. What a good electrical program does is shift the mix toward higher-margin lines and move the CPBJ you already have in the right direction. The audit tells us by how much, honestly.
Five phases that work in sequence. Paid without service-line segmentation burns budget. Segmentation without rebate-aware EV pages leaves margin on the table. Every layer sets up the one above it.
Google Ads and LSA segmented by service line. Separate campaigns for service calls, panel upgrades, EV charger installs, and commercial. Offline conversions fed from the CRM.
Service-area pages per city, service-line category pages, EV installation content, and local pack optimization. Schema for LocalBusiness and Service.
Service-type-aware pipeline, nurture sequences per service line, and review generation workflow. Repeat customer engagement on service history.
Rebate-aware landing pages, utility program partnerships, and lead capture for commercial fleet charging inquiries.
Separate LinkedIn + Google campaign for commercial electrical. ABM-style nurturing for property managers and developers.
A handful of metrics have clear industry-wide ranges. Cost per booked job and cost per lead swing dramatically by market, by service line, and by season, so we measure those against your own history rather than a published benchmark.
Generalized example, to show the shape of the work. Every electrical engagement starts with a two-week audit, and the audit tells us what is actually realistic for your market, your service-line mix, and your current stack.
Four services that stack into an electrical program that keeps growing without cannibalizing any one line.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Organic traffic that ranks, converts, and compounds.
The system that turns leads into deals while you sleep.
Where most agencies stop, we start doubling down.
Residential and light commercial HVAC marketing that books jobs.
Residential and commercial plumbing marketing that closes.
Residential solar marketing in a post-NEM 3.0 world.
Kitchen, bath, and full-home remodeling marketing.
Primarily residential and light commercial. Heavy commercial and industrial electrical is typically a relationship sale that digital marketing supports rather than drives.
Yes. This is one of the fastest-growing service lines we support. Rebate-aware landing pages, utility program partnerships, and fleet charging lead generation.
ServiceTitan, Housecall Pro, FieldEdge, Jobber, and GoHighLevel. Closed-won, call dispositions, and pipeline events flow between the CRM and the marketing stack.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with electrical operators. Names and companies anonymized, voice unchanged.
We'd been running one generic campaign across panel work, service, and EV installs for years. They split the whole thing apart, built landing pages per service line, and wired the rebate logic into the EV page. We stopped paying for the wrong kind of traffic.
Our panel-upgrade sales cycle was bleeding leads between the form fill and the site visit. They sat with our office manager, built the follow-up cadence in the CRM, and now nobody falls through the cracks. The nurture actually nurtures.
Residential service was on autopilot for us. Dispatcher answered, scheduled, done. The call scorecard they built showed us how much we were leaving on every call. We coach to it every Monday. My techs actually talk about upsell now.
The EV rebate landscape changes every quarter. They keep the utility and federal logic current on our landing pages, which is a thing I used to waste a full day on every month. That alone paid for the engagement.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
