No commitment. You get a written brief with prioritized fixes.
Baby and kids is a safety-first, research-heavy category. Parents read the label, the reviews, and then ask another parent before they buy. The creative that wins sounds like a parent helping another parent. The lifecycle has to move with a child who changes size every season. And the referral engine, when you build it right, compounds faster than any paid channel.
A newborn customer and a preschool customer are not the same person, even if it is the same parent. The product mix changes, the pain points change, the tone of the creative changes. We tune the lifecycle flow to move with the child, cohort by cohort.
Parents look for the proof before they read the pitch. ASTM, CPSIA, BPA-free, and pediatrician-tested belong above the fold, never hidden inside a PDF three clicks into the footer. Transparency converts.
The operational commitment on every baby & kids engagement.
Life-stage flows firing on the child's birthday instead of the customer's. Safety certifications pulled into PDP blocks automatically. Referral mechanics with incentives that matter to parents rather than generic 10%-off codes. The system reflects how parents actually shop.
Baby and kids ecommerce is a safety-first category.
Parents research every purchase, cross-reference reviews, and ask other parents before they buy. Marketing that feels like marketing underperforms. Marketing that reads like another parent helping out wins. The brands that grow in this space are the ones that respect how much homework a parent does before a first order.
We run baby and kids programs around parent trust first. Safety certifications on the PDP. Parent-to-parent creative over studio shoots. Life-stage lifecycle flows that move with the child. And a referral program built on the fact that parents already share great products with each other, structured so the brand shows up in that conversation.
Materials, safety certifications, and manufacturing transparency are load-bearing trust signals. Burying them costs conversion.
Newborn, infant, toddler, preschool each have different products and different buying contexts. Personalization matters.
Parents refer peer parents at 5-10x base rates when the product works. Referral programs pay back hugely.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on brand, category, safety positioning, and cohort behavior.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and LTV you already have in the right directions. First-purchase revenue is directional. The audit frames the LTV side honestly.
Five phases that work in sequence. Parent-to-parent creative without safety surfacing stalls on the PDP. Life-stage flows without a referral program cap on reach. Every layer compounds the one beneath it.
UGC from real parents. Safety-first framing. Real-life moments over studio shoots.
PDP optimization for materials, certifications, and testing transparency. Compliance content.
Klaviyo flows tuned to baby age. Content and product recommendations evolve with the child.
Structured referral mechanics with meaningful incentives. Parents share great products; compensate them for it.
Diaper, formula, and wipes subscription cadence matched to actual consumption. Inventory-aware reminder flows so parents never run out and never get double-shipped.
A handful of metrics have clear industry-wide ranges. Others (blended ROAS, first-purchase CAC) swing dramatically by brand, category, and product-market fit maturity, so we measure those against your own history and cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every baby & kids engagement starts with a two-week audit. The audit tells us what is actually realistic for your brand, your category, and your current stack. We frame the next quarter honestly from there.
Paid, lifecycle, creative, and CRO running as one program with the same reporting surface.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Creative libraries engineered to convert.
The system that turns leads into deals while you sleep.
Fix the leaks before you spend more on traffic.
Creative is pre-reviewed against category compliance standards. Safety claims are supported with testing documentation. Partnered with your legal or quality team when necessary.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with baby & kids founders and growth leads. Names and brands anonymized, voice unchanged.
We are a diaper subscription and every single parent asked the same five questions before subscribing. They rebuilt our PDP and the welcome flow around those questions so we answer them before the parent has to ask. Our subscription conversion stopped feeling like a shell game.
We make infant clothing and our creative was studio-lit and lifeless. They shifted us to real parents in real homes with real babies. The first round of variants outperformed what we had been running for a year. Parents trust other parents in a way no studio shoot gets close to.
Klaviyo was one flow for every customer regardless of whether the child was 6 weeks or 3 years old. They rebuilt everything around age bands and the content actually became useful. Open rates climbed, unsubscribe dropped, and parents started replying to the welcome series.
We knew parents referred us, we just had no structure around it. They built a proper referral program with incentives that actually matter to a new parent. The program paid for itself inside a quarter and now it is one of our top acquisition channels.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
