Forensic tracking.
Server-side events, offline conversions, CRM sync. Google and Meta optimize against closed-won revenue instead of raw form fills.
Paid campaigns engineered for revenue.
Most agencies optimize to clicks. We optimize to qualified pipeline and closed-won. The algorithm only learns what you teach it. We teach it the right thing.
Revenue
Closed-won and qualified dollars feed the algorithm. Server-side, end to end.
Pipeline
Every campaign tied to a lead stage. Visible from impression to sale.
Profit
Spend scales only when the unit economics allow. We build to CAC, then grow.
Platforms we run programs across
- Google Ads Search + PMax + shopping
- Meta Facebook + Instagram
- TikTok Paid + Spark Ads
- LinkedIn B2B + ABM
- YouTube Demand capture
- Pinterest Ecommerce discovery
- Reddit Niche + interest
- Google Ads Search + PMax + shopping
- Meta Facebook + Instagram
- TikTok Paid + Spark Ads
- LinkedIn B2B + ABM
- YouTube Demand capture
- Pinterest Ecommerce discovery
- Reddit Niche + interest
- Google Ads Search + PMax + shopping
- Meta Facebook + Instagram
- TikTok Paid + Spark Ads
- LinkedIn B2B + ABM
- YouTube Demand capture
- Pinterest Ecommerce discovery
- Reddit Niche + interest
- Google Ads Search + PMax + shopping
- Meta Facebook + Instagram
- TikTok Paid + Spark Ads
- LinkedIn B2B + ABM
- YouTube Demand capture
- Pinterest Ecommerce discovery
- Reddit Niche + interest
How it's built differently
The habits that separate managed paid from abandoned paid.
Total ownership.
You own the ad account. Day one and every day after. No agency-held accounts, no hostage situations.
Fixed fee, always.
No percent-of-spend, ever.
0%
Of your ad spend kept as commission
Weekly optimization.
Most agencies check accounts monthly. We run budget shifts, negative keyword mining, creative rotation, and bid recalibration every week.
Paid advertising is the fastest lever a growing business has, and it is the most expensive place to make mistakes.
Every wasted dollar also wastes the algorithm you are trying to train. Our program starts with unit economics. Before we touch an account, we map your CPL, close rate, AOV, and margin per service line so we know what a good lead is actually worth. Then we build campaign architecture around that target, wire up server-side tracking so the platforms can learn from real revenue, and run weekly cycles against the number that matters.
This is not a "boost this post" relationship. It is an integrated paid program that talks to your CRM, your sales team, and your reporting. When we optimize, we optimize against your P&L.
Three principles
The rules that decide whether paid pays back.
01
Revenue over impressions.
We configure server-side events and offline conversions so Google and Meta can optimize against closed-won revenue. When the platform learns from real dollars, CAC compounds down over time. Impressions are diagnostic signals. They do not get optimized against.
- Server-side GTM + Conversions API
- CRM offline conversion upload
- Attribution window aligned to your sales cycle
Illustrative. The algorithm learns from whichever signal you feed it.
Campaign
Home HVAC · Repair
Home HVAC · Replacement
Maintenance plans
Commercial HVAC
Audience
In-market · 25mi
Retargeting · 90d
Lookalike · 1%
Broad
Creative set
Emergency
Comfort
Rebate
Maintenance
Every signal segmented. Nothing lumped. The algorithm learns per slice.
02
Architecture before creative.
A smart campaign structure beats a clever ad. We segment by intent, geography, service line, and product tier so each campaign has a clean signal. Creative testing comes next, inside a structure that can actually learn. Swap the ad, the structure still works. Swap the structure, the ad was never the bottleneck.
- Intent-based segmentation (hot, warm, cold)
- Per-service-line PMax asset groups
- Geo + demographic layering
03
Creative that earns its CPM.
We run creative libraries. Weekly rotation, hook and thumbnail testing, a feedback loop tied to the CRM so the ads that convert are the ones that get scaled. No brand videos that went viral in the Super Bowl. Performance creative, graded on performance.
- Regular creative rotation on a defined cadence
- UGC pipelines for DTC
- Named concept tracking from brief to kill
SCALE
Concept A
Pays back
TESTING
Concept B
In learning
TESTING
Concept C
In learning
RETIRE
Concept D
Underperforming
Illustrative. Living creative library. Winners scale, testers keep learning, underperformers retire.
What you get
Six deliverables across the engagement.
Every paid program ships with these six as the baseline. Additional scope layers on top depending on channel mix and attribution complexity.
01
Google Search + PMax
Full-funnel Google architecture with tight match-type discipline, negative keyword hygiene, and Performance Max asset groups segmented by service line.
02
Meta + TikTok creative
Ad sets built around audience + creative variance, weekly hook testing, UGC pipelines for DTC, and scroll-stopping thumbnails.
03
Server-side tracking
GA4 + server-side GTM, Meta CAPI, offline conversion uploads, CRM integration so closed-won loops back to the platforms.
04
Landing page + offer
Dedicated LPs per campaign, A/B testing on hero, offer, and CTA, session recording analysis to catch friction before it costs budget.
05
Weekly cycles
Budget shifts, negative keyword updates, creative rotation, bid strategy recalibration. All delivered in a weekly report your sales lead can read in five minutes.
06
Executive reporting
Looker Studio dashboards showing blended CAC, ROAS by channel, pipeline contribution, closed-won by source. Numbers your board will accept.
Process
How the first 90 days go.
- 01Phase 01
Account audit
Two-week deep dive into your current ad accounts, tracking, landing pages, and CRM. We find the bottleneck before we pitch a plan.
Week 1–2 - 02Phase 02
Blueprint
A 90-day engineering plan covering campaign architecture, tracking rebuild, creative production schedule, and KPI targets.
Week 3 - 03Phase 03
Tracking rebuild
Server-side events, offline conversions, CRM integration, GA4 reconfiguration. Done before we spend a dollar so every dollar after it teaches the algorithm.
Week 4–6 - 04Phase 04
Launch + scale
Campaigns go live in phases. We scale winners, kill losers weekly, and report on qualified pipeline and closed-won.
Week 7 onward - 05Phase 05
Compound
Quarterly strategic resets, budget reallocation across channels, creative refresh cycles, and scaling decisions based on margin contribution.
Ongoing
What good looks like
A paid program you can defend.
We do not promise specific numbers. We promise the method and the transparency. Here is what clients tend to feel, quarter over quarter, when the method is working.
Clear.
You always know what changed, why, and what we are testing next.
Weekly report · monthly strategic review
Owned.
Every ad account, tracking container, and creative asset lives in your tenancy.
Day one and every day after
Defensible.
Reporting your CFO accepts. Attribution that ties back to closed-won.
Numbers you can walk into a board meeting with
Illustrative engagement
What a typical first quarter can look like.
This is a generalized example to show the shape of the work. Every engagement starts with an audit, and the audit tells us what is actually realistic for your business, your market, and your current stack.
See named case studies
Tracking coverage
partial closed-loop
Reporting cadence
monthly pdf weekly live
Creative output
ad hoc on cadence
Investment
Pricing you can defend to a CFO.
Fixed-fee audit. Fixed-scope 90-day build. Monthly retainer sized to the scope in the blueprint. Ad spend is always your budget, paid directly to the platforms. No percent-of-spend pricing, ever.
Fixed-fee audit. Scoped in advance. Credited against the build if you proceed.
Fixed-scope 90-day build. Every deliverable named before kickoff.
Monthly retainer sized to scope. Not a percent of your ad budget. Never.
You own everything. Ad accounts, tracking, creative. Day one.
Selected work
Paid programs that compounded.
-
Paid and CRM rebuild for a Midwest HVAC operator.
Tracking: Ad-hoc spreadsheets → Closed-loop CRM attribution
-
Paid consolidation for a Southeast epoxy operator.
Account structure: Four duplicate accounts → One consolidated engine
-
Paid and lifecycle rebuild for a DTC apparel brand.
Creative rhythm: Monthly refresh → Weekly UGC testing pipeline
By industry
Verticals where paid carries the most weight.
Frequently asked
Questions we get asked every week.
-
How much ad spend do I need before you can help?
Our paid program is built for operators spending $5K/month or more. Below that, the data is too thin to optimize against closed-won revenue, which is the whole point of our approach. Smaller budgets are usually better served by building organic and CRO first.
-
Do you take a percent of ad spend?
No. Ever. Percent-of-spend pricing creates an incentive to grow budgets rather than grow revenue. Our retainer is scoped to the work in the blueprint.
-
Who owns the ad accounts?
You do. Day one and every day after. We manage them inside your Google, Meta, and TikTok accounts. If we ever part ways, the accounts, creative libraries, and tracking stay with you.
-
How fast will we see results?
The tracking rebuild takes two to four weeks. Campaign learning phases are typically four to six weeks. Expect clear CAC direction by day 90. Sustained compounding improvement shows up from month four onward.
-
Can you work alongside our in-house team?
Yes. About a third of our paid engagements are hybrid with an internal marketer. We typically own strategy, architecture, and tracking; the internal team owns creative production and day-to-day campaign management.
Audit your paid program.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.