No commitment. You get a written brief with prioritized fixes.
Most epoxy shops are running three half-optimized ad accounts and a Facebook page that has not posted in two years. Franchise HQ, a local SEO vendor, a past freelancer. Consolidation is the first unlock. Then portfolio photography on every install turns the site into the sale. We work inside franchise guardrails where they apply.
We inventory every ad account, SEO vendor, GBP, and Meta page attached to your business. Kill the dead weight, move budget into the account with the most data, and hand back one pipeline the algorithm can actually learn from.
We work inside franchisor brand guidelines, approval queues, and territory rules. Local performance, HQ compliance. No surprise creative, no policy flags.
The window we commit to on every consolidation engagement.
Every finished install uploads to the site as a before-and-after set. Service-area pages, GBP, Meta, all get the asset. Prospects buy from the install photos, so we never let a job pass without capturing them.
Epoxy is an account-structure problem first.
Most shops we meet are running three or four ad accounts. Franchise HQ set one up in 2022. A local SEO vendor spun up another in 2024. A freelancer built a Meta page and stopped posting. The total spend is real, the data is fragmented, and no single account has enough history for Google or Meta to actually optimize. Unit economics suffer.
We run epoxy the simple way. One Google Ads account optimized to booked-estimate cost. One Meta account for retargeting and creative testing. One GoHighLevel pipeline with calendar integration and no-show prevention. Service-area pages with real project photography. Franchise guardrails respected. The same budget starts producing more booked installs because the algorithm finally has one place to learn.
Franchise HQ, local vendor, past freelancer. Three accounts means none of them learn from enough data to optimize. Consolidation alone is usually the biggest unlock before any new creative or targeting work.
Cure times and temperature requirements mean winter months produce fewer jobs in cold markets. Marketing needs to run a demand-capture model in the off-season.
The visual is the sale. Sites without strong project photography consistently underperform sites that lead with portfolio.
Franchisees caught between HQ brand guidelines and local performance needs. We work inside franchise guardrails where required.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next month's plan from it. Real results depend on market, service mix, franchise territory, and portfolio maturity.
Pure math on the numbers you enter. We do not promise a specific CPBJ for your market. What a good consolidation does is move the CPBJ you already have in the right direction. The audit tells us by how much, honestly.
Five phases that work in sequence. Consolidation first because nothing else matters if the data is split four ways. Portfolio content and booked-estimate funnel next. Franchise alignment runs through every step.
Kill underperforming accounts, route all spend to the one that has the most data. Rebuild that account around booked-job cost.
Landing pages per service (garage, basement, commercial), calendar integration, automated SMS confirmations, no-show prevention.
Google Ads Performance Max with strong creative assets, plus call-only campaigns for high-intent mobile traffic. Offline conversions feeding the algorithms.
Service-area pages with project photography, before/after galleries, and structured data markup. Local-pack optimization via GBP and review collection.
For operators working both residential and commercial, separate campaigns with commercial-appropriate creative, pricing framing, and lead routing.
A handful of metrics have clear industry-wide ranges. Others (cost per booked job, cost per lead) swing by market, franchise territory, and service mix, so we measure those against your own history rather than a published benchmark.
Generalized example, to show the shape of the work. Every epoxy engagement starts with a two-week audit, and the audit tells us what is actually realistic for your market, your franchise territory, and your current account mix.
Consolidation first, portfolio and funnel next, franchise alignment always. Paid, SEO, CRM, and creative all running out of one account structure.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Fix the leaks before you spend more on traffic.
Tracking that ties every dollar of spend to a source.
Conversion-first websites that load fast and convert faster.
Yes. We regularly work inside franchisor guardrails, coordinating landing page templates, ad creative approvals, and reporting requirements with HQ while optimizing locally.
Commercial is a longer sales cycle with different lead economics. We run commercial as a separate campaign architecture with commercial-appropriate creative and lead routing to the right sales rep.
Shift spend toward demand-capture (people already searching) rather than demand-generation. Focus on lead nurturing for spring booking. Use the slower months to build SEO content that compounds.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with epoxy operators. Names and companies anonymized, voice unchanged.
We were running three accounts. HQ had one going, the guy before them had one going, and we had someone local on Facebook. None of them had enough data to actually learn. They pulled it all into one place, and the spend started making sense for the first time in a year.
Our old vendor was obsessed with lead count. We kept saying nobody was actually booking. They flipped the whole program to optimize around booked estimates instead. Felt obvious once they explained it. My calendar is full, and I stopped caring about form fills.
Commercial and residential got jammed into the same funnel for years. Bad fit. They split the campaigns, changed the creative, and routed warehouse and showroom leads straight to me. I stopped fighting for attention against garage quotes.
We are a small design-led shop and I was nervous about working with an agency. They got it. The portfolio photography piece changed everything. Every install we finish goes up, and it shows up in discovery calls. Prospects book us because they saw the work.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
