No commitment. You get a written brief with prioritized fixes.
Roofing is really two businesses under one roof. A storm sprint that has to go live within hours of a hail event, and a retail nurture that compounds for months off reviews and trust. We coordinate both with your canvassers, tag every source back to a booked job, and run offline conversions through the whole insurance cycle.
A library of geo-fenced landing pages sits ready to deploy. Hail hits on Tuesday, pages are live by Wednesday morning, canvassers have routes printed by Thursday. The sprint is scripted, so nobody is improvising when it matters.
Review engines, financing messaging, and a long-cycle nurture that keeps a retail homeowner in the loop for the eight weeks they actually take to decide. When the storms are quiet, this is the business that keeps crews busy.
The operational clock we run every storm sprint against.
Canvassers, yard signs, Google, Meta, LSA, referrals. They all touch the same sales cycle. We tag every source, pipe offline conversions back to the ad platforms, and stop the endless argument about which channel actually booked the job.
Roofing is really two businesses.
The best programs treat storm and retail as separate beasts. Storm is a geo-fenced sprint with landing pages pre-built and ready to go live within hours of a hail event. Retail is a long-cycle nurture with a focus on review-driven trust and a sales team that quotes competitively against four other companies at the kitchen table.
Our roofing engagements always start with an analytics rebuild because roofing attribution is harder than almost any other home-service vertical. Door-knocking, storm chasing, canvasser-driven leads, and digital leads all touch the same sales cycle. Without offline conversions and real call tracking, nobody actually knows what is working. Then we segment and scale. Paid for storm, SEO and paid for retail, and commercial as a separate sales motion with its own campaign architecture.
Storm markets are zero-sum and crowded. Without the tracking to show what is working mid-event, most storm programs over-invest in the wrong channel.
Leads come from door knocks, yard signs, canvassers, LSA, Google Ads, Meta, and referral. Without a proper attribution model, spend is allocated on gut.
Retail and storm both touch insurance. The sales process has to walk homeowners through claim filing, adjustment meetings, and supplement negotiation. Marketing has to support that cycle.
Door-knocking canvassers and digital leads compete for the same jobs. Without a shared CRM and clear assignment rules, your team is double-working leads.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on storm activity, retail motion, sales team performance, and your commercial mix.
Pure math on the numbers you enter. We do not promise a specific cost per booked job for your market or for a given storm season. What a good program does is move the number you already have in the right direction. The audit tells us by how much, honestly.
Five phases that work in sequence. Paid without attribution burns budget. Storm without a retail program starves in the off-season. Every layer compounds the one beneath it.
Call tracking, canvasser tagging, offline conversions, and a CRM-backed attribution model. Without this, everything else is guessing.
Pre-built geo-fenced landing pages, paid activation playbook, and rapid deployment workflow. When hail hits, you are live inside 24 hours.
Google Ads, LSA, SEO, and Meta for retail replacement. Review-driven trust signals, financing options, and a CRM that nurtures long sales cycles.
Separate campaign architecture for commercial roofing. Longer sales cycle, different creative, and a lead routing workflow that sends commercial leads to the right rep.
Weekly cross-team call with ops to discuss storm activity, canvasser routes, and lead quality. This is not a marketing report, it is a revenue operations meeting.
A handful of metrics have clear industry-wide ranges. Others (cost per storm lead, cost per retail lead) swing dramatically by event and by metro, so we measure those against your own history rather than a published benchmark.
Generalized example, to show the shape of the work. Every roofing engagement starts with a two-week audit, and the audit tells us what is actually realistic for your storm footprint, your retail market, your commercial mix, and your current stack.
Hybrid concept: clean editorial layout with stronger card hierarchy and premium interaction.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Tracking that ties every dollar of spend to a source.
The system that turns leads into deals while you sleep.
Bottleneck analysis and growth decisions for operators.
Water, fire, mold, and disaster restoration marketing that wins on speed.
Residential and commercial insulation marketing that books estimates.
Kitchen, bath, and full-home remodeling marketing.
Residential garage door service and installation marketing.
Yes, for legitimate, licensed operators. We do not work with unlicensed or unethical storm operations. The marketing has to line up with how the business actually operates.
Partially. Canvassing is still a cost-effective channel for storm markets. What we can do is complement it with a digital program that covers the geographies canvassers cannot, and build the CRM that keeps the two from fighting.
We build commercial as a separate program. Longer cycle, different creative, ABM-style nurturing for property managers and building owners. Typically a supporting layer on top of a sales-led commercial motion.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with roofing operators. Names and companies anonymized, voice unchanged.
We used to chase every storm like it was our last one. No plan, just burn money on boosted Facebook posts and hope the canvassers picked up the slack. They built us a real playbook. Geo-fenced pages ready to go, canvassers tagged in the CRM, and a weekly war room where we actually look at the numbers together.
Retail was always our weak side. Everyone is storm obsessed in this business. Our closers were starving in the slow months. They built us a retail engine with reviews, financing messaging, and a nurture sequence that actually holds on to a lead through an eight-week decision. Our pipeline looks different now.
Commercial and residential were fighting over the same campaigns and the same reps. Nothing was getting the attention it needed. They rebuilt our account around a separate commercial motion with its own creative, its own lead routing, and a handoff to our commercial guy that finally works. Cleanest our pipeline has ever looked.
Three generations in the family and we were still sending door hangers and running a Facebook page my nephew managed. They respected the way we run things and built on top of it. Canvassers still knock, but now the digital side feeds them routes, and we can actually see what is working when a storm hits.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
