Match-type discipline.
Broad match eats budgets. We run exact and phrase by default, add broad only where we can defend it with conversion data, and mine negatives weekly. Your search terms report gets inspected every week.
Google Ads Management that books revenue.
We run Google Ads the way a CFO would, if a CFO knew Google Ads. Tight match-type discipline, Performance Max built on real asset groups, and every conversion wired back to your closed-won dollars.
Search
High-intent keywords mapped to service lines. Match-type discipline from day one.
PMax
Asset groups segmented by product tier or service, each one fed with real audience signals.
Shopping
Feed quality, margin-tuned bidding, and title hygiene for ecommerce catalogs.
Campaign types we run across your Google Ads account
- Search High-intent keywords
- Performance Max Asset-driven scale
- Shopping Merchant feed auctions
- YouTube Demand capture + retarget
- Display Retargeting + upper funnel
- Demand Gen Discover + YouTube feed
- Search High-intent keywords
- Performance Max Asset-driven scale
- Shopping Merchant feed auctions
- YouTube Demand capture + retarget
- Display Retargeting + upper funnel
- Demand Gen Discover + YouTube feed
- Search High-intent keywords
- Performance Max Asset-driven scale
- Shopping Merchant feed auctions
- YouTube Demand capture + retarget
- Display Retargeting + upper funnel
- Demand Gen Discover + YouTube feed
- Search High-intent keywords
- Performance Max Asset-driven scale
- Shopping Merchant feed auctions
- YouTube Demand capture + retarget
- Display Retargeting + upper funnel
- Demand Gen Discover + YouTube feed
Why hire us on Google Ads specifically
Where most Google Ads accounts leak the most money.
Quality Score, treated as a lever.
Higher QS = lower CPC + better position. We treat Quality Score as an optimization target and tune it every week.
Audit on your desk.
Within one business day.
24h
Audit response window, every time
Weekly optimization, documented.
Monthly check-ins are theater. We run budget shifts, negative mining, asset group updates, and bid strategy recalibration every week, and send you the receipts.
Most Google Ads accounts bleed money in places the platform will never flag.
Broad-match creep. Duplicate keywords fighting each other in the same campaign. Performance Max groups that train on the wrong audiences because the asset signal is thin. Conversion actions that count form fills instead of bookings. None of this shows up in the recommendations tab.
Our Google Ads management service starts with an audit that finds the leaks, then rebuilds the account from the ground up. Tight match types. Real negative-keyword hygiene. PMax asset groups segmented by service line. Server-side tracking so the platform learns from real revenue. Then we run it weekly, for as long as you want us running it.
Three principles
Three things that separate a managed Google Ads account from a cared-for one.
01
Account hygiene first.
Before we scale anything, we fix the plumbing. Match-type discipline, negative-keyword mining, shopping feed hygiene, and conversion action cleanup. Most CPA wins come from the fix phase. We have seen accounts drop CPA 30% in the first 45 days without a single budget change, purely by cleaning what was already there.
- Search terms audit and exact-match negatives
- Duplicate keyword and ad group consolidation
- Conversion action mapping to closed-won
Before
- +broad match creep
- 4 campaigns · 2 duplicates
- 12 conversion actions · none tied to revenue
- 0 negative keyword lists
- PMax running 1 asset group for everything
After 90 days
- exact + phrase only
- 6 campaigns · 0 duplicates
- 3 conversion actions · all tied to CRM
- 2 shared negative lists
- PMax segmented by service line
Illustrative. Hygiene wins are the cheapest CPA reduction available.
Performance Max · segmented asset groups
Asset group
Emergency Repair
System Replacement
Maintenance Plans
Commercial
Audience signal
In-market · HVAC
Customer match · past 2yr
Lookalike · seed
Broad
Creative
Emergency hook
Comfort hook
Rebate hook
Membership hook
Every PMax asset group segmented. Real creative, real audience signals. The algorithm learns per slice.
02
PMax that learns from the right signal.
Performance Max only works if the asset groups are segmented by service line or product tier and fed real audience signals. One asset group running everything is a black box that trains on noise. We build the structure, feed it real creative, and let the algorithm do its job inside a frame that makes sense.
- Per-service-line asset groups
- Customer match + in-market audience signals
- Brand exclusions on every asset group
03
Tracking that ties to closed-won.
Enhanced conversions, offline conversion uploads, and CRM integration so Google optimizes against the dollars your sales team actually closes. Not the form fills that never booked. Not the phone calls that went to voicemail. Real revenue signal, fed back to the platform, weekly.
- Server-side GTM with enhanced conversions
- Offline conversion uploads from CRM
- Value-based bidding calibrated to AOV and margin
Click
GCLID captured
CRM
Lead · qualified · won
Google
Value + timestamp
Illustrative. Closed-loop so the algorithm optimizes against closed-won revenue.
Back of the envelope
Rough math on your Google Ads budget.
Three inputs, three ranges. Useful for framing a conversation. Do not set your budget from it. Your actual numbers depend on offer, market, creative, tracking quality, and how well your sales team handles the inbound.
$ / mo
Budget paid to Google.
$ / click
Varies by industry and geo. Home-service ranges $5–$14. Ecommerce $0.50–$3.
%
Clicks that become a paying customer. Solid programs land 2–5%.
Directional range
Clicks / month
~1,250
Customers / month
~37–51
Typical cost / customer
~$229
Ranges widen with campaign mix and creative quality. These assume the tracking is wired right and the sales team answers the phone. If either is broken, the numbers collapse. An audit tells us which.
What you get
Six deliverables inside every Google Ads engagement.
Every Google Ads management engagement ships with these six as the baseline. Additional scope layers on top depending on account size, campaign count, and attribution complexity.
01
Account audit + rebuild
Two-week forensic audit of your Google Ads account. Wasted-spend mapping, match-type discipline, shopping feed quality, conversion action integrity. Deliverable is a 40+ page rebuild plan.
02
Search + PMax architecture
Full account rebuild. Search campaigns segmented by intent and service line, PMax asset groups fed with real creative and audience signals, shopping campaigns tuned to margin.
03
Enhanced + offline conversions
Enhanced conversions via server-side GTM, offline conversion uploads from your CRM, Google Ads API integration so closed-won revenue feeds the bidding.
04
Landing page + offer testing
Dedicated landing pages per campaign. A/B testing on hero, offer, and CTA. Session recording analysis to catch friction before it costs you money in the auction.
05
Weekly optimization
Budget shifts, negative-keyword mining, creative rotation, bid strategy recalibration, asset group updates. Delivered in a five-minute weekly report your sales lead can skim.
06
Executive reporting
Looker Studio dashboard showing CPC, CPA, ROAS by campaign and service line, pipeline contribution, and closed-won revenue tied back to Google. Numbers your CFO will accept.
Process
How the first 90 days of Google Ads management go.
Phase 01 Week 1-2
Account audit
Two-week forensic audit of your current Google Ads account and conversion tracking. We find the leaks, quantify them, and pitch a rebuild plan.
Phase 02 Week 3
Rebuild blueprint
90-day engineering plan. Campaign architecture, tracking upgrades, landing page scope, creative production cadence, and KPI targets.
Phase 03 Week 4-6
Tracking upgrade
Server-side GTM, enhanced conversions, offline conversion uploads, Google Ads API wiring. Done before we spend a dollar in the rebuild.
What good looks like
A Google Ads account you can defend.
Specific numbers depend on your market, offer, and call team. What we commit to is the method and the transparency. Here is what clients feel, quarter over quarter, when the method is working.
Predictable.
CPA trends you can forecast against. Budget decisions backed by data you can defend.
Weekly report · monthly strategy review
Owned.
The ad account, the conversion history, the creative library. All in your tenancy.
Day one and every day after
Defensible.
Closed-loop attribution. Numbers tied to CRM outcomes. Your CFO signs off.
Looker Studio · your data
Illustrative engagement
What a typical Google Ads rebuild quarter can look like.
This is a generalized example to show the shape of the work. Every engagement starts with an audit, and the audit tells us what is actually realistic for your account, your market, and your unit economics.
What a two-week audit covers
- Match-type + search-terms hygiene
- Performance Max asset-group audit
- Enhanced + offline conversion integrity
- Landing page + offer review
Campaign count
14 (duplicates) 6 (clean)
Conversion tracking
form fills closed-won
Reporting cadence
Monthly PDF Weekly live
Investment
Google Ads management pricing that makes sense.
Fixed-fee Google Ads audit. Fixed-scope 90-day rebuild. Monthly retainer sized to account complexity and campaign count. Your ad spend is your ad spend, paid directly to Google. No percent-of-spend pricing.
Fixed-fee audit. Scoped in advance. Credited against the rebuild if you proceed.
Fixed-scope 90-day rebuild. Every deliverable named before kickoff.
Monthly retainer sized to account complexity. Not a percent of your Google Ads spend. Never.
You own everything. The account, the tracking, the creative. Day one.
By industry
Verticals where Google Ads carries the most weight.
Frequently asked
Questions we get asked every week.
-
Is Google Ads management worth it for my business?
Google Ads management is worth hiring out when monthly spend exceeds $5K, when the account has been static for more than a quarter, or when the team running it is not also the team reading the P&L. Below $5K in spend, you typically get more value from fixing conversion tracking and building organic first.
-
How is this different from hiring a freelancer or agency that does everything?
Generalist agencies run Google Ads alongside Meta, TikTok, SEO, and email, which means nobody on the team has deep platform expertise. We run Google Ads as a managed service with weekly cycles, platform-specific tooling, and senior strategists on every account. If you want multi-channel paid, see our broader paid advertising service.
-
Who owns the Google Ads account?
You do. We manage inside your Google Ads account via MCC invite. If we ever part ways, the account, campaigns, and conversion history stay with you. No agency-held accounts, ever.
-
How fast can you turn our Google Ads account around?
The audit takes two weeks. The rebuild runs in parallel with your existing campaigns over four to six weeks. Expect directional CPA improvement by day 45, clear quarter-over-quarter compounding from month three onward.
-
Do you charge a percent of Google Ads spend?
No. Percent-of-spend pricing creates the wrong incentive. Our retainer is scoped to the management work itself. When we recommend a spend increase, the reason is that the unit economics support it.
-
Can you work alongside our in-house team?
Yes. About a third of our Google Ads engagements are hybrid. We typically own strategy, account architecture, tracking, and optimization; an internal teammate owns creative production and stakeholder communication.
Also relevant
Services that pair with Google Ads management.
Reviews
In their words.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps. Names and companies anonymized, voice unchanged.
M
2 weeks ago
Audit turned up a pile of wasted spend we had no idea was running. Rebuild came in on time. Weekly report lands every Monday and I can skim it over coffee. That's all I was asking for.
S
a month ago
I've sat through a lot of agency Monday calls. Most of them are theater. Ours runs fifteen minutes. Here's what shifted, here's what it cost, here's what we're testing next week. My CFO has stopped asking me to justify the invoice, which is my bar.
J
3 weeks ago
Performance Max was our biggest budget line and the least explainable. They rebuilt it from the asset groups up. I can finally present the account to leadership without hand-waving.
R
2 months ago
Changes come on a schedule. Documentation is clean. My ops lead can find what shifted last quarter without emailing anyone. Second year now.
Audit your Google Ads account.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.