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Digital King Marketing · Tech · Sales enablement

HVAC engagement. Paid and CRM rebuild for a Midwest HVAC operator.

Miller Climate Solutions ·
PaidCROCRMSales Training
HVAC
The shape of the rebuild

Before and after, in plain English.

Three qualitative dimensions the engagement moved. Specific outcome numbers live on the strategy call.

Tracking
Before Ad-hoc spreadsheets
After Closed-loop CRM attribution
Speed to lead
Before Multi-hour callback
After Under 60s SMS instant-response
Call team
Before Untrained intake
After Weekly role-play cadence
What we did

The engagement, summarized.

Restructured Google Ads around service-line geography, rebuilt the booking flow, and trained the call center on inbound qualification. Lift compounded across the first two quarters.

The full write-up publishes once client naming clears. If you are evaluating us for a similar engagement, the principal on this account is available for a reference call.

Running a similar engagement?

Book the audit. Same process, your numbers.

A 30-minute call. We will walk engagements that match your shape, review where your program sits, and tell you the three things we would change first.