No commitment. You get a written brief with prioritized fixes.
Pet parents are the most loyal DTC customer on the internet. Community-led creative outperforms every stock shoot we have ever tested. Subscription cadence tied to actual consumption keeps the refill honest. Pet-size, breed, and life-stage personalization via quizzes moves conversion before the first order ships.
A 6 kg food bag for an adult golden retriever lasts about 28 days. A 60 ct multivitamin lasts 30. A pack of dental chews lasts 21. We set each subscription cadence to the consumption curve of the SKU, so the customer stops canceling to fix a pantry overflow.
A rotating pet-parent creator roster, a weekly shoot rhythm, and a library that tags which breeds and age bands won. Stock creative underperforms every time we have tested it against UGC.
The operational commitment on every pet engagement.
A pre-purchase quiz captures pet type, size, breed, activity, and life stage. Recharge stores the profile. Klaviyo personalizes every email to the pet by name. Recommendations on the PDP filter to the right SKU on the first click.
Pet is an emotional category with retention economics most DTC categories envy.
Pet parents are the most loyal ecommerce customer on the internet. The right pet brand earns weekly engagement, a subscription that sticks because the cadence matches consumption, and a repeat purchase pattern that other DTC categories envy. The wrong pet brand misses all three because it markets the product and ignores the community around the product.
We run pet programs around consumption cadence first. Pull the product data, match the cadence, build the quiz, and only then start the paid and creative work. Meta and TikTok matter. Community matters more. Klaviyo with a pet-aware profile matters most. The goal is not a one-time buyer. The goal is the brand that becomes the family vet.
Pet food and supplements are perfect for subscription, but cadence must match consumption. Too frequent causes cancel, too infrequent loses loyalty.
UGC from real pets and owners outperforms brand creative at every stage.
A product that works for a Chihuahua might not be right for a Great Dane. Personalization via quizzes moves conversion.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on brand, pet category mix, subscription behavior, and creative quality.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and LTV you already have in the right directions. First-purchase revenue is directional. The audit frames the LTV side honestly.
Five phases that work in sequence. Community without cadence builds fans who never buy twice. Cadence without community ships bags into a void. Every layer compounds the one beneath it, and the vet partnership is the capstone that turns a brand into a habit.
UGC pipelines with real pet parents. Real pets, real moments. Stock creative underperforms always.
Cadence matched to consumption. Margin-protected offer ladders. Dunning and winback flows.
Pet-size, breed, and life-stage quizzes that recommend the right product.
Email and SMS community beyond commerce. Pet care education, life-stage content, community moments.
Vet-clinic referral programs, licensed-vet advisor content, and co-branded campaigns that borrow clinical trust at the point of sale.
A handful of metrics have clear industry-wide ranges. Others (blended ROAS, first-purchase CAC) swing dramatically by brand, category, and product-market fit maturity, so we measure those against your own history and cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every pet engagement starts with a two-week audit. The audit tells us what is actually realistic for your brand, your pet category mix, your subscription behavior, and your current stack. We frame the next quarter honestly from there.
Paid, subscription, community, and CRO running as one program with the same reporting surface.
The system that turns leads into deals while you sleep.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Creative libraries engineered to convert.
Conversion-first websites that load fast and convert faster.
Both. Premium brands lean on education and community. Mainstream brands lean on paid efficiency and lifecycle. The core motion adapts.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with pet founders, growth leads, and community operators. Names and brands anonymized, voice unchanged.
We had a clean bag of kibble and a Shopify store. What we did not have was a subscription cadence that matched how dogs actually eat. They built the pet profile, tied the refill to consumption, and our cancel-save rate on month two stopped looking like a leak. Our customers tell us our brand feels like a friend, which is exactly the point.
The creative pipeline before them was me texting my friend with the Frenchie asking for another video. They built a real pet-parent roster, a weekly shoot rhythm, and a library of UGC that actually outperforms anything we ever paid a studio for. Cat people especially respond to cat people. Who knew.
Our Klaviyo was a welcome flow and not much else. They rebuilt it around life-stage, pet type, and product affinity, then hooked the quiz data in so every email actually knows the pet it is going to. Subscription churn stopped feeling like a mystery. Our customer service team is fielding fewer cadence complaints too.
We are a premium treat brand and what we needed was community. Conversion was already fine. They partnered us with a licensed vet for advisor content, got us into three clinic referral programs, and the weekly engagement we now see on our community content pays for itself. The brand finally feels like the family vet and that was always the vision.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
