First service to recurring, by design.
We rewrite the pitch into the route sheet, prompt the conversation in the CRM, and coach the crew until the contract conversation is reflex. That is the compounding lever in pest control.
A service call is the first chapter. Pest Control Marketing Agency that sells the book.
Pest is a contract business dressed up as a service business. The margin lives in the conversion from a one-off call to a quarterly or monthly plan. We build programs around that moment, then layer seasonal campaigns per pest and a separate ABM motion for commercial accounts.
Contracts
First-service conversion is where margin lives. Scripts, pricing framing, and CRM prompts built for that moment.
Seasons
Mosquito, termite, rodent, and bed bug campaigns by quarter. Creative and spend follow the pest that is in season.
Commercial
Separate ABM program for restaurants, property managers, and regulated facilities. Longer cycle, higher ACV.
Where we run pest control programs
- Local Services Ads Google LSA badge
- Google Search Pest-specific terms
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Contract attach
- GoHighLevel Recurring pipeline
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Pest-specific terms
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Contract attach
- GoHighLevel Recurring pipeline
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Pest-specific terms
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Contract attach
- GoHighLevel Recurring pipeline
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Pest-specific terms
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking Contract attach
- GoHighLevel Recurring pipeline
- Local SEO GBP + service area
Why pest operators hire us
Four things that separate a pest shop that grows from one that grinds.
Seasonal campaigns, per pest.
Mosquito campaigns in summer, termite in spring, rodent in fall, bed bug year-round. Separate creative, separate landing pages, separate bid strategies. One-size-fits-all underperforms.
Rebuild, then refine.
Our pest accounts run on a 90-day cadence.
90d
Rebuild cadence on every pest control engagement
The full pest stack, in one hand.
Paid, CRM, call team, commercial ABM, and review program all tuned against the same contract metric. One team, one dashboard, one owner of the number.
Pest is a contract business.
The one-off mosquito spray pays the fuel bill. The quarterly contract pays the P&L. Operators with healthy margins are the ones converting most of their first-service visits into a recurring plan. Operators without that conversion run flat no matter how much they spend on ads.
We run pest programs around three layers. Paid across LSA, Search, and Performance Max to fill the top of the funnel. A CRM and tech workflow that turns the first service into a signed contract. And a seasonal campaign calendar per pest so the money chases the demand. Commercial gets its own ABM track for restaurants, property managers, and regulated facilities. We have run this shape for pest operators across the Southeast, Texas, and the Mid-Atlantic.
What pest marketing actually wrestles with
Four problems on every pest account.
01
Contract attach rate
One-time service calls are break-even or worse. Contracts are where margin lives. Most ops are under 50% attach and think it is normal.
02
Seasonal demand swings
Mosquito season, rodent season, bed bug season each have different campaign architecture. One-size-fits-all campaigns underperform.
03
Commercial program complexity
Restaurants, property managers, and health-regulated facilities need different sales motion than residential.
04
Reviews as trust layer
Pest is a trust sell. Poor review profiles cap paid efficiency regardless of how well campaigns are optimized.
Back of the envelope
Rough math on your pest control pipeline.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on market, pest mix, contract attach rate, and commercial program depth.
$ / mo
Total paid media (LSA + Google + Meta).
$
What does a new first-service booking cost you right now? Swings with season and pest.
$
Blended first-year value across first service and the contract it attaches to.
Your current-state snapshot
Booked jobs / mo
~180
Monthly revenue
~$68,400
Annualized revenue
~$820,800
Pure math on the numbers you enter. We do not promise a specific cost per booked job for your market. What a good program does is move the attach rate you already have in the right direction. The audit tells us by how much, honestly.
The pest playbook
Five phases of a pest program that compounds on recurring revenue.
The phases work in sequence. Traffic without a contract pitch is wasted attach. Contract attach without seasonal campaigns leaves Q2 and Q3 flat. Commercial without a dedicated motion stays a side project. Every layer strengthens the one beneath it.
Week 1-3
Contract conversion
Scripts and pricing framing for first-service-to-contract conversion. CRM workflow that prompts the conversation and tracks the outcome.
Week 2-4
Seasonal campaign architecture
Separate campaigns by pest type and season. Mosquito in summer, rodent in fall, bed bug year-round, termite in spring.
Week 4-8
Commercial
Dedicated B2B program for restaurants, property managers, and regulated facilities. Longer sales cycle, higher ACV.
Week 6 onward
Review program
Structured review request workflow post-service. Response management. Trust-signal optimization on landing pages.
Ongoing
SEO + local
Service-area pages per city, pest-specific category pages, local pack optimization.
What we check in a pest audit
Where a healthy pest account measures well.
A handful of metrics have clear industry-wide ranges. Others (cost per initial lead, cost per first service) swing dramatically by city, pest type, and season, so we measure those against your own history rather than a published benchmark.
Metric
Typical range
Notes
Cost per initial service lead
Varies by market
Seasonal pest demand swings the math
Contract attach rate
50-75%
With trained conversion motion
Avg contract lifetime
18-36 months
Commercial ACV
$2K-$15K
Signals
Why we work in pest specifically.
- Contract-attach-focused sales scripts and CRM workflows
- Experience with PestPac, FieldRoutes, and GorillaDesk integrations
- Seasonal campaign architecture expertise
Illustrative engagement
What a typical pest rebuild quarter can look like.
Generalized example, to show the shape of the work. Every pest engagement starts with a two-week audit, and the audit tells us what is actually realistic for your market, your pest mix, and your current stack.
What a two-week audit covers
- LSA badge and dispute hygiene
- Contract attach rate and first-service conversion
- Seasonal campaign architecture per pest
- Commercial ABM program and pipeline review
Contract attach
Ad-hoc pitch Scripted, every call
Seasonal spend
Flat budget Pest-by-quarter
Commercial
Side project Dedicated ABM
Services we run
What a full pest control engagement typically includes.
Four services running against one contract metric. Paid at the top, CRM in the middle, a trained call team at the close, and SEO compounding underneath.
01 / Traffic
Sales Team Training
Where most agencies stop, we start doubling down.
- Service-line segmented campaigns
- Offline conversion + revenue feedback
- Weekly optimization sprint
02 / Nurture
CRM & Marketing Automation
The system that turns leads into deals while you sleep.
Contract attach · scripted on every call
03 / Close
Paid Advertising
Campaigns optimized to CPA, ROAS, and closed-won revenue.
04 / Traffic
Search Engine Optimization
Organic traffic that ranks, converts, and compounds.
Adjacent verticals
Same playbook, next trade.
Frequently asked
Questions we get asked every week.
-
Can you help us sell more contracts without sounding pushy?
Yes. The script work we do is about framing value. A well-framed contract conversation closes more than a hard sell does.
-
Do you do commercial pest control marketing?
Yes. Commercial is a separate program with B2B campaign architecture, longer sales cycles, and ABM elements for multi-location accounts.
Named work
Pest control case studies.
Reviews
In their words.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with pest control operators. Names and companies anonymized, voice unchanged.
N
3 weeks ago
The service call is the easy part. What we were missing was the contract pitch on every first visit. They rewrote our scripts, built the CRM prompt into the tech's route sheet, and coached the crew for a month. Attach rate is a different animal now.
J
a month ago
We are mostly termite. That means spring is everything and the rest of the year is steady. They built our campaign calendar around that reality instead of trying to run flat budgets twelve months a year. Spend follows the inspection season, and the phone follows the spend.
R
5 weeks ago
Our residential program was running on its own. Commercial was five reps chasing lists. They stood up a proper ABM program for restaurants and property managers, with separate creative, separate landing pages, and a CRM pipeline I can actually manage in the morning.
D
2 months ago
Three states, two brands, and a mess of leftover campaigns from the last roll-up. They took the whole thing apart, mapped it to our route density, and rebuilt it around the quarterly contract model. First quarter was messy. Second quarter, things started compounding.
Audit your pest control program.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.