Consultation-to-install, sequenced.
Post-NEM 3.0 buyers take weeks instead of days. Our timeline tracks the full arc from first click through site survey, proposal, financing, and install. Every stage gets a touch. None gets abandoned at day 30.
NEM 3.0 changed the math. Solar Marketing Agency built for the new one.
Post-NEM 3.0, "save on your bill" copy stopped working. Export rates fragmented by utility. Consideration stretched. Battery became a requirement in most markets. We build solar programs around that reality, with utility-aware landing pages, 60-90 day nurture, and solar-plus-storage framed as a single decision.
Math
Utility-aware incentive framing per visitor location. ITC plus export rate plus local rebate, surfaced in one view.
Nurture
60-90 day consultation sequences. Educational content on NEM 3.0 and battery ROI instead of "ready to install?" nags.
Attach
Battery and solar framed as one decision from the first ad click through the signed proposal.
Where we run solar programs
- Google Search Utility-aware
- Performance Max State-segmented
- Meta Retargeting 60-90 day nurture
- Local Services Ads Installer badge
- Call tracking Consultation booking
- GoHighLevel 60-90 day nurture
- Local SEO Per-state pages
- Google Search Utility-aware
- Performance Max State-segmented
- Meta Retargeting 60-90 day nurture
- Local Services Ads Installer badge
- Call tracking Consultation booking
- GoHighLevel 60-90 day nurture
- Local SEO Per-state pages
- Google Search Utility-aware
- Performance Max State-segmented
- Meta Retargeting 60-90 day nurture
- Local Services Ads Installer badge
- Call tracking Consultation booking
- GoHighLevel 60-90 day nurture
- Local SEO Per-state pages
- Google Search Utility-aware
- Performance Max State-segmented
- Meta Retargeting 60-90 day nurture
- Local Services Ads Installer badge
- Call tracking Consultation booking
- GoHighLevel 60-90 day nurture
- Local SEO Per-state pages
Why solar operators hire us
Four things the pre-NEM 3.0 playbook got wrong.
Utility-aware pages.
Every landing page detects the visitor's state and utility, then surfaces the correct export rate, ITC eligibility, and local rebate. Not one generic "save on your bill" page across a multi-state footprint.
Rebuild cadence.
The operational commitment we make on every solar engagement.
90d
Full program rebuild cadence on every solar build
Solar plus storage, framed as one decision.
Battery attach is not an upsell. Under NEM 3.0 it is what makes the math work. Our proposal and nurture content treats panels and storage as a single purchase, with the ROI modeled that way from ad click onward.
Solar is a patience business now.
Before NEM 3.0, the residential funnel was short. Click the ad, fill the form, book the site survey, sign inside two weeks. The payback calculator did most of the selling. After NEM 3.0, that funnel stopped working. Export rates collapsed in California and shifted elsewhere. Battery attach moved from optional to essential. And the buying cycle stretched well past a month.
We build solar programs around the new reality. Utility-aware landing pages that surface the correct incentive per visitor. CRM sequences that run 60 to 90 days because that is what the buyer actually needs. Solar and storage framed as one decision in every proposal. We have run this playbook with installers across California, the Northeast, and emerging markets. The pattern is consistent.
What solar marketing actually wrestles with
Four problems on every solar account.
01
NEM 3.0 and export rate complexity
California's export rate reforms, and similar moves in other states, made "save X% on your bill" copy outdated. New framing required.
02
Longer sales cycles
Post-NEM 3.0 consideration extended significantly. CRM sequences running 30 days are too short. 60-90 day nurtures are required.
03
Battery attach rate
Solar + battery is now the norm in many markets. Marketing has to frame the pair as a single purchase decision.
04
Utility program fragmentation
Each state and utility has different net metering, rebate, and permit rules. Landing pages need state-aware copy.
Back of the envelope
Rough math on your solar pipeline.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next month's plan from it. Real results depend on market, utility, battery attach, and sales team performance.
$ / mo
Total paid media (Google + Meta + LSA).
$
What it currently costs to get a qualified site survey on the calendar. Varies sharply by state and utility.
$
Blended across solar-only and solar-plus-storage installs.
Your current-state snapshot
Consultations / mo
~61
Monthly revenue potential
~$1,723,000
Annualized revenue potential
~$20,676,000
Pure math on the numbers you enter, with every consultation treated as an installed system. Real close rates sit between 15 and 30 percent. What a good program does is move your cost per booked consultation in the right direction and lift close rate with better-qualified consults. The audit tells us by how much.
The solar playbook
Five phases of a solar program that earns the post-NEM 3.0 consultation.
Five phases that work in sequence. Utility-aware paid without patient nurture stalls at day 30. Nurture without educational content reads as noise. Every layer compounds the one beneath it.
Week 1-2
State-aware landing pages
Per-utility or per-state landing pages that surface the right incentive, export rate, and battery framing.
Week 2-4
Paid
Google Ads and Meta segmented by state and utility. Offline conversions on booked consultations feeding the algorithms.
Day 30-90
Long-cycle CRM
60-90 day nurture sequences. Educational content on incentives, ROI math, and system sizing. Less "ready to install?" and more "here is how this actually works."
Post-install
Referral + review
Solar is a referral business. Structured referral programs with clear incentives. Review aggregation and trust-signal surfacing.
Ongoing
SEO
High-intent commercial queries ("solar installer [city]") plus educational content on NEM 3.0 rules, battery options, and incentive comparisons.
What we check in a solar audit
Where a healthy solar account measures well.
A handful of metrics have clear industry-wide ranges. Others (cost per booked consultation) swing sharply by state and utility under NEM 3.0, so we measure those against your own history rather than a published benchmark.
Metric
Typical range
Notes
Cost per booked consultation
Varies by market
Post-NEM 3.0 math varies sharply by utility
Close rate on consultations
15-30%
-
Avg sales cycle
60-110 days
-
Battery attach rate
35-60%
-
Signals
Why we work in solar specifically.
- Post-NEM 3.0 landing page systems
- Experience with Enphase, Tesla, and Franklin installer networks
- Utility-aware rebate + export rate content libraries
Illustrative engagement
What a typical solar rebuild quarter can look like.
Generalized example, to show the shape of the work. Every solar engagement starts with a two-week audit, and the audit tells us what is actually realistic for your state footprint, utility mix, and current installer CRM.
What a two-week audit covers
- Utility-aware landing page coverage per state
- NEM 3.0 and export rate framing in every asset
- 60-90 day nurture sequence completeness
- Battery attach positioning in proposals
Landing pages
Generic Utility-aware
Nurture length
30 days 60-90 days
Battery framing
Upsell One decision
Services we run
What a full solar engagement typically includes.
Hybrid concept: clean editorial layout with stronger card hierarchy and premium interaction.
01 / Traffic
Paid Advertising
Campaigns optimized to CPA, ROAS, and closed-won revenue.
- Utility-aware segmented campaigns
- Offline conversion on installed kW
- 90d full program rebuild cadence
02 / Nurture
Web Design & Development
Conversion-first websites that load fast and convert faster.
Nurture cadence: 60-90 day sequences
03 / Close
CRM & Marketing Automation
The system that turns leads into deals while you sleep.
04 / Traffic
Consulting & Growth Strategy
Bottleneck analysis and growth decisions for operators.
Adjacent verticals
Same playbook, next trade.
Home services
Insulation
Residential and commercial insulation marketing that books estimates.
Home services
Electrical
Residential and commercial electrical marketing.
Home services
Roofing
Storm, retail, and commercial roofing marketing.
Home services
HVAC
Residential and light commercial HVAC marketing that books jobs.
Frequently asked
Questions we get asked every week.
-
Do you work in California?
Yes, but with full awareness of the post-NEM 3.0 reality. Our CA programs focus on battery-attached systems and commercial + new construction segments where the math still works.
-
What about commercial and utility-scale solar?
We focus on residential and light commercial. Utility-scale is a procurement process handled through different channels.
-
Can you help with installer-to-installer referrals and partnerships?
We can build the CRM workflows and communications. The relationships themselves are yours to own and maintain.
Reviews
In their words.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with solar operators. Names and companies anonymized, voice unchanged.
P
3 weeks ago
We'd basically given up on the old lead funnel. Post-NEM 3.0 our CA leads were going nowhere at day 30. They rebuilt the nurture around 60 and 90 day touches with actual education on export rates and battery math. The consults that come out the other end actually know why they're on the call.
J
a month ago
The landing pages finally say something useful. Utility detection, state-specific incentive numbers, battery framing all in one proposal. Before that we were running a generic 'save on your electric bill' page in six states. It was not aging well.
T
5 weeks ago
Our installers kept flagging that consumers showed up to site surveys without understanding export credits or battery attach. That's a marketing problem the sales team shouldn't have to fix on the doorstep. They built the educational sequence that handles it, and now the homeowner is nodding along instead of starting from zero.
R
2 months ago
Light commercial rooftop is a longer fuse than residential and most agencies give up after 30 days of touches. Their CRM sequences keep the relationship alive through permitting, financing conversations, and the slow yes. Feels like they actually understand the sales cycle.
Audit your solar program.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.