Performance marketing and automation Built for operators
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Digital King Marketing · Tech · Sales enablement

Every repetitive task. Every missed call. AI & Automation, quietly handled.

Two lanes under one roof. AI workflows that answer the phone, triage leads, and recap calls. Process automation that kills data entry, syncs your tools, and runs the repetitive jobs your team keeps complaining about. Both measured, both built for operators.

AI
When the job needs judgment or language. Voice answering, lead triage, post-call recaps, internal copilots. Every agent has a KPI and a review gate.
Automation
When the job needs a rulebook. Data entry, CRM syncs, scheduled reports, form-to-CRM routing. Built in Zapier, Make, n8n, or custom code.
Owned
Your API keys, your Zapier seats, your prompts, your data. Built inside accounts you control. Handed over on day one.
What we build, and what we build it on
  • Phone answering After-hours, overflow, 24/7
  • Lead triage Score, route, respond instantly
  • Data entry Eliminated between systems
  • System sync CRM, billing, ads, site
  • Post-call recaps Written straight into the CRM
  • Booking Appointments handled off-hours
  • Internal copilots Chat over docs, scripts, playbooks
  • Reporting Weekly ops reports, automated
  • OpenAI GPT-class models for general agents
  • Anthropic Claude for reasoning and long context
  • Zapier No-code automation for the common cases
  • Make Visual flows for branching logic
  • n8n Self-hosted workflows when privacy matters
  • Custom APIs Direct integrations when volume scales
  • Phone answering After-hours, overflow, 24/7
  • Lead triage Score, route, respond instantly
  • Data entry Eliminated between systems
  • System sync CRM, billing, ads, site
  • Post-call recaps Written straight into the CRM
  • Booking Appointments handled off-hours
  • Internal copilots Chat over docs, scripts, playbooks
  • Reporting Weekly ops reports, automated
  • OpenAI GPT-class models for general agents
  • Anthropic Claude for reasoning and long context
  • Zapier No-code automation for the common cases
  • Make Visual flows for branching logic
  • n8n Self-hosted workflows when privacy matters
  • Custom APIs Direct integrations when volume scales
  • Phone answering After-hours, overflow, 24/7
  • Lead triage Score, route, respond instantly
  • Data entry Eliminated between systems
  • System sync CRM, billing, ads, site
  • Post-call recaps Written straight into the CRM
  • Booking Appointments handled off-hours
  • Internal copilots Chat over docs, scripts, playbooks
  • Reporting Weekly ops reports, automated
  • OpenAI GPT-class models for general agents
  • Anthropic Claude for reasoning and long context
  • Zapier No-code automation for the common cases
  • Make Visual flows for branching logic
  • n8n Self-hosted workflows when privacy matters
  • Custom APIs Direct integrations when volume scales
  • Phone answering After-hours, overflow, 24/7
  • Lead triage Score, route, respond instantly
  • Data entry Eliminated between systems
  • System sync CRM, billing, ads, site
  • Post-call recaps Written straight into the CRM
  • Booking Appointments handled off-hours
  • Internal copilots Chat over docs, scripts, playbooks
  • Reporting Weekly ops reports, automated
  • OpenAI GPT-class models for general agents
  • Anthropic Claude for reasoning and long context
  • Zapier No-code automation for the common cases
  • Make Visual flows for branching logic
  • n8n Self-hosted workflows when privacy matters
  • Custom APIs Direct integrations when volume scales
Why hire us on AI and automation specifically

Where most AI and automation projects quietly die.

Workflow first, tool second.

The model or the automation platform is the easy part. The hard part is the workflow around it: the data, the triggers, the fallback, the review gate, the integration into the tools your team already uses. We engineer the workflow, then pick the tool. AI when it needs judgment, automation when it needs a rulebook.

Measurable output.

Every workflow we ship has a KPI. Hours recovered per week, leads qualified before a human touches them, rows synced without a human, calls handled after hours, reports generated without a Friday afternoon. If we cannot measure the output, we do not ship the workflow.

Use-case audit on your desk.

Within one business day.

24h
Audit response window, every time

Monthly health review.

Models drift, APIs change, providers ship policy updates, vendors deprecate endpoints, and your systems evolve. We monitor every workflow we ship on a monthly schedule. Success rate, latency, failure modes, fallback frequency. When something shifts, we catch it before your team does.

Two kinds of work a machine can do for you. The AI kind, and the plumbing kind. Most agencies only sell the shiny one.

You have probably been pitched the AI side: a chatbot dropped on the marketing site, a "ChatGPT for sales" tool nobody opens after week two, a vendor promising "AI-powered everything" who ships a thin wrapper around someone else's API. You have also probably been ignored on the plumbing side: the data your team copies between the CRM and the quoting tool every morning, the report your ops manager builds by hand every Friday, the form submission that still gets forwarded to an inbox and worked by thumb.

Both sides pay back when they are built right. The AI side is where language understanding, voice, and judgment belong. Answering the phone at 2 a.m. Triaging inbound leads by fit before a human opens the inbox. Recapping a sales call into the CRM note your rep would have written. The automation side is where deterministic, repeatable logic belongs. Data copied between systems without a human in the middle. Scheduled syncs that run while the office is closed. Reports generated from live data instead of rebuilt by hand every month.

We build one or two workflows that matter per engagement, under the same roof, with the same rigor. Each one ships with a KPI, a review gate where judgment matters, logging, and a rollback plan. AI when the job needs a brain. Automation when the job needs a rulebook. The boring solution, when the boring solution works.

Three principles

What makes a workflow production-ready.

01

Workflow first, tool second.

Clever prompts and clever Zaps both look impressive in a demo and both fall over the first time real data hits them. Shipped workflows are engineered end to end: the data pipeline, the trigger, the fallback, the review gate, the integration into the tool the team already uses, and the logging you need to know it is still working next month. AI when the job needs judgment, automation when the job needs a rulebook. The choice comes last.

  • Data pipeline audited before the prompt or trigger is written
  • Review gates, retries, and fallbacks wired on day one
  • Integrated into the tools the team opens anyway
Demo-grade
  • Clever prompt pasted into ChatGPT
  • Zap cobbled together, no error handling
  • No data pipeline, no integration
  • No fallback when the model or API is wrong
  • No review gate on sensitive output
  • No logging, no drift or failure detection
Engineered workflow
  • Data pipeline audited and wired
  • Prompt or logic versioned and tested against real cases
  • Structured output validation on every run
  • Retries with backoff, idempotency on writes
  • Human review gate where judgment matters
  • Logging, dashboards, monthly health review
Illustrative. The prompt or the Zap is maybe ten percent of the work. The workflow around it is the other ninety.
Workflow · KPI · cadence
Workflow
Recap (AI)
Triage (AI)
Voice (AI)
Sync (auto)
Report (auto)
KPI
Time saved per call
Leads scored before human
After-hours calls handled
Rows synced, errors = 0
Reports delivered on time
Cadence
Every call
Every inbound
Every after-hours ring
Every scheduled run
Every Monday morning
Every workflow ships with a KPI and a measurement cadence. If we cannot pick one at kickoff, it is not ready to build. AI-driven or rules-driven, same bar.
02

Measurable output.

"The AI is working" or "the Zap is running" are not metrics. Every workflow we ship has a specific output we can count: recaps written, leads scored before a human touches them, calls handled end to end, rows synced without errors, reports generated on time. We baseline at kickoff, measure monthly, and kill workflows that stop earning their keep.

  • KPI chosen before any code is written
  • Baseline measured on a manual sample
  • Monthly review against the baseline
03

Fail-safe by default.

Models make mistakes. APIs go down. Rate limits hit. Fields get renamed. Production workflows assume all of it. Sensitive tasks sit behind a human review gate. AI output gets validated against a schema before it ships anywhere. Automations retry with backoff, log every run, and escalate when a run looks off. When the workflow is unsure, it pauses and asks instead of guessing.

  • Review gates on anything that touches customers or money
  • Structured output validation and idempotent writes
  • Graceful fallback when the model or the API is wrong
Input
Call · form · webhook · schedule
Logic
Prompt or rules + validation
Review gate
Human approval on sensitive output
Output
CRM write · routing · notification
Illustrative. Every run passes through a review gate when judgment matters. Low-risk runs ship straight through, logged for audit.
Back of the envelope

Automation ROI Calculator

Discover how much your team is losing to manual, repetitive tasks.

5
10 hrs
$30/hr
What counts as manual tasks?
Data entry, sending follow-up emails, generating reports, updating CRMs, scheduling, status lookups, and other repetitive workflows.
Your team wastes
50
hours / week (217 hrs/month)
Monthly cost of manual tasks
$6,495
With automations (~80% savings)
$5,196/mo saved
$62,400/yr, which is 40 hrs/week freed up
Start automating my business

Directional only. The ~80% figure is a working baseline from our typical automation programs. Your actual savings depend on the specific tasks, the data quality, and whether human judgment is required on the output. Audit tells you which ones are worth building first.

What you get

What ships inside every engagement.

Every AI and automation engagement starts with these as the baseline. Not every workflow needs every piece, but the engagement is scoped from this menu. Additional depth layers on top depending on the workflow, the sensitivity of the output, and how much monitoring the business needs once the system is live.

Workflow observability dashboard showing success rate, latency, and review-gate activity
Every deliverable scoped before kickoff. Nothing billed that was not named.
01

Use-case audit

Two-week forensic audit of candidate workflows. Which ones hurt. Which ones have measurable output. Which ones have reliable data. The audit typically kills seventy percent of the list and picks the one or two worth prototyping.

02

Prototype build

Two to three weeks on real data and real output. We wire the model, the prompt, the fallback, and the human review gate. If the prototype is not paying back, it does not graduate.

03

Production deployment

Ship inside your existing tools, in your tenancy. Observability, review gates where sensitive, clear escalation paths, and a rollback plan. Four to eight weeks from prototype green light.

04

Guardrails + review gates

Human review gates on sensitive tasks, structured output validation, retrieval grounding where hallucinations would cost you. Every workflow assumes the model will be wrong at some rate and plans for it.

05

Observability + drift monitoring

Logging every agent run. Dashboards for success rate, latency, fallback rate, and human overrides. Monthly drift review. When the model provider changes something, we catch it before you do.

Process

How the first 90 days of an AI or automation build go.

Phase 01 Week 1-2

Use case audit

Which workflows hurt. Which ones have measurable output. Which ones have reliable data. The audit kills 70% of candidate use cases before we build.

Phase 02 Week 3

Prototype

Two to three week prototype of the top use case. Real data, real output, real measurement. If it is not paying back in the prototype it will not pay back in production.

Phase 03 Week 4-6

Production

Ship to production with observability, human review gates where needed, and a rollback plan. Typically four to eight weeks from prototype green light.

What good looks like

Systems the team actually uses.

Specific numbers depend on the workflow, the data, and how the team adopts it. What we commit to is the method and the honesty. Here is what clients feel, quarter over quarter, when the workflow is earning its keep.

Predictable.
Agents and automations that run the same way on Thursday at 3pm as they did Monday at 9am. Observability makes failure visible. The team trusts the output because they see the logs.
Weekly review · logged runs
Owned.
Your API keys, your Zapier seats, your prompts, your training data, your tenancy. Built inside accounts you control and handed over on day one.
Day one and every day after
Defensible.
Human review gates on sensitive tasks. Structured output validation. Retries with backoff. A rollback plan when a vendor changes something. No magic, no single points of failure.
Review gates · audit trail
Illustrative engagement

What a typical prototype-to-production cycle can look like.

This is a generalized example to show the shape of the work. Every engagement starts with a use-case audit across both lanes, AI and automation, and the audit tells us what is actually realistic for your workflows, your data, and your team's appetite for adoption.

What a two-week audit covers
  • Use-case audit across candidate AI and automation workflows
  • Data audit, integration map, retrieval plan
  • Guardrails, review gates, retry + escalation paths
  • Observability: success rate, latency, failure modes
Work
Manual, by hand, every day Automated with review where needed
Oversight
None, or ad-hoc spot check Review gate + run logs
Failure
Invisible until something breaks Monitored, alerted, retried
Prototype workspace with workflow runs, review queue, and observability open side by side
Investment

AI and automation pricing that makes sense.

Fixed-fee prototype. Fixed-scope production build. Monthly retainer for monitoring and iteration. Model API costs are billed at cost.

Fixed-fee prototype. Scoped in advance. Credited against the production build if you proceed.
Fixed-scope production. Every deliverable named before kickoff.
Monthly retainer for monitoring and iteration. A straight fee tied to what we ship and maintain, with no markup on platform costs.
Model API and automation-platform costs at cost. Billed through, never marked up. Your keys, your seats, your tenancy, your invoice.
Frequently asked

Questions we get asked every week.

  • Do I need AI, or do I just need automation?

    Usually both, but most of the payback comes from automation. Data entry, scheduled syncs, and form-to-CRM routing are where teams lose the most hours. AI is the right answer for voice answering, lead triage at scale, and anything that requires language understanding. The audit tells us which is which.

  • Which model do you recommend?

    Depends on the workflow. Claude from Anthropic for long-context reasoning, sensitive-content workflows, and anything that requires careful outputs. OpenAI for general-purpose agents and voice. We use the model that fits the job.

  • Zapier or custom code?

    Zapier and Make are the right answer for roughly 70% of automation needs. Fast to build, easy to maintain, transparent to your team. Custom code shows up when volume scales, when the logic gets complex, or when the integration needs to be bulletproof. We start with no-code when we can and graduate to code when we must.

  • Is our data safe?

    AI integrations use the paid API tier with zero retention for training. We never use consumer-tier chat products for production workflows. Automation tools run on your accounts with proper access controls and audit logging. Data handling is documented in the engagement contract.

  • What about hallucinations?

    Every AI workflow assumes the model will be wrong at some rate. Production systems include retrieval grounding (RAG), structured output validation, human review gates, and clear escalation paths for edge cases. Automation flows are deterministic by design, so hallucination is not a concern on that side.

  • Can this replace my sales team?

    No, and you should run from anyone who tells you it can. Our voice agents handle common inquiries and escalate complex conversations. Automations eliminate busywork. The humans do the work that requires judgment.

Reviews

In their words.

Pulled from strategy calls, Slack threads, and end-of-quarter recaps. Names and companies anonymized, voice unchanged.

W
Wes P.
Operations Lead, Ridge & Oak Services
2 months ago

We had been burned by two previous AI vendors who sold us a chatbot demo and disappeared. These folks started with a use-case audit and killed most of what we asked for. What we shipped is a post-call recap agent that writes the CRM note and flags follow-ups. Our reps get real time back.

L
Lena O.
Head of Growth, Northline Beauty
5 weeks ago

Inbound leads used to sit in an inbox for hours before somebody triaged. They built us a lead triage agent that enriches, scores, and routes inside a minute. Humans still approve the outbound copy, but the queue is clean by the time the team shows up.

R
Ruth B.
Director of Marketing, Foundry Roofing
3 weeks ago

Voice agent answering after-hours storm calls. Books the inspection if the caller is ready, escalates to a human if the claim is complex. Review gates on anything that touches insurance language. We stopped losing overnight callers to voicemail.

V
Vince K.
Founder, Vermilion Supplements
a month ago

Our ops lead spent every Monday morning copying orders, inventory, and ad spend into a master sheet. They wired up a scheduled automation that pulls all of it into one live dashboard, with error alerts if any source fails. The Monday morning tax is gone.

Next step

Ship an AI or automation workflow that pays back.

A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.