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Digital King Marketing · Tech · Sales enablement

Apparel DTC engagement. Paid and lifecycle rebuild for a DTC apparel brand.

Northfield Supply Co. ·
PaidEmail/SMSCROAnalytics
Apparel DTC
The shape of the rebuild

Before and after, in plain English.

Three qualitative dimensions the engagement moved. Specific outcome numbers live on the strategy call.

Creative rhythm
Before Monthly refresh
After Weekly UGC testing pipeline
Lifecycle
Before Batch email
After Klaviyo segmentation + SMS
Attribution
Before Platform-reported
After Server-side + post-purchase survey
What we did

The engagement, summarized.

Rebuilt Meta creative strategy around scroll-stopping UGC, moved lifecycle to Klaviyo with real segmentation, instrumented server-side events for iOS accuracy, and stood up a post-purchase flow that actually ran.

The full write-up publishes once client naming clears. If you are evaluating us for a similar engagement, the principal on this account is available for a reference call.

Running a similar engagement?

Book the audit. Same process, your numbers.

A 30-minute call. We will walk engagements that match your shape, review where your program sits, and tell you the three things we would change first.