No commitment. You get a written brief with prioritized fixes.
Supplements DTC is a subscription business dressed up as consumer goods. Bottle one barely covers paid. The business lives on month two through month twelve, which means cadence, dunning, winback, and education are not afterthoughts. We run supplements brands against cohort LTV with FDA and Meta compliance baked into every asset.
Day 1 is acquisition. Day 14 is the check-in that decides whether bottle two ships. Day 28 is the refill cycle we engineer around, with dunning, reminders, and an education track that matches the ingredient timing. Budget follows the cohort.
Every claim is checked against FDA language. Every asset is pre-reviewed for Meta ad policy. Your account stops getting flagged, your creative keeps shipping, and the legal team stops being the bottleneck on Monday.
The operational commitment on every supplements engagement.
Recharge dunning that actually recovers failed cards. Klaviyo flows timed to the dosing cycle. Server-side events feeding Meta the margin-weighted revenue so the algorithm stops buying one-bottle customers. The stack finally measures what the P&L measures.
Supplements DTC is a subscription business dressed up as consumer goods.
Bottle one barely covers paid. Bottle two is where the business starts. Bottle twelve is where the business actually lives. Every lever in the program, cadence, dunning, winback, quiz, education, creative, is tuned to the refill curve or it is tuned to the wrong thing.
We run supplements programs against cohort LTV, with compliance baked in. We rebuild Klaviyo and SMS around dosing cycles, engineer the subscription ladder against margin, pre-review FDA and Meta policy on every asset, and feed Meta and TikTok the margin-weighted revenue so the algorithm stops buying one-bottle customers. First-purchase ROAS is a reporting line. The refill is the business.
Churn is the single metric that determines unit economics. Every percentage point matters.
FDA claims, Meta ad policy, and platform restrictions are constant. Creative must comply and still convert.
Supplements buyers need education to stay engaged. Pure promotional flows churn customers faster.
Ingredient sophistication of the buyer matters. Some brands sell on simple, some on studied.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on brand, cohort behavior, subscription cadence, and category compliance.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and refill rate you already have in the right directions. First-bottle revenue is directional. The audit frames the cohort LTV side honestly.
Five phases that work in sequence. Subscription without education burns bottle two. Paid without compliance stalls at creative review. Every layer compounds the one beneath it.
Offer structure, cadence, margin protection, and dunning. Every part of subscription economics modeled and optimized.
Education-led sequences. SMS + email. Timed to match ingredient-dosing cycles.
Quizzes that recommend products based on goals. Improves conversion, reduces returns, increases LTV.
Margin-protected winback ladder. Sometimes the cheapest customer is the one who already bought.
Meta and Google with compliance-aware creative. Tight tracking so every acquisition is modeled to LTV.
A handful of metrics have clear industry-wide ranges. Others (first-purchase CAC, LTV:CAC) swing dramatically by brand, category, and subscription maturity, so we measure those against your own history and cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every supplements engagement starts with a two-week audit. The audit tells us what is actually realistic for your brand, your cohort behavior, and your current stack. We frame the next quarter honestly from there.
Subscription, lifecycle, paid, and compliance running as one program with the same cohort reporting surface.
The system that turns leads into deals while you sleep.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Fix the leaks before you spend more on traffic.
Conversion-first websites that load fast and convert faster.
We prefer post-launch brands with at least 3-6 months of data. Pre-launch engagements tend to be more consulting-heavy and we position those as strategic advisory.
Pre-compliance creative review, established supplement brand patterns, and close partnership with your compliance team. Every claim gets checked before it ships.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with supplements founders and growth leads. Names and brands anonymized, voice unchanged.
We were acquiring customers on the first bottle and watching most of them leave before bottle two. They rebuilt the offer ladder, fixed the dunning sequence, and the second-purchase cohort finally started to show up. I stopped dreading the month-three Klaviyo review.
Our old Klaviyo was a stack of generic flows that never mentioned an ingredient or a dose. They rebuilt every sequence around the actual science and the actual cycle. Welcome, education, replenishment, winback, VIP. Subscribers finally read the emails because the emails finally said something.
We had built the brand on a quiz that was doing nothing. They rewired the five questions into an actual recommendation engine, bundled the stack by goal, and tied it back to the Recharge cadence. Subscription attach on quiz completers moved in a direction we can finally defend.
Compliance on hormone supplements is a minefield and the last agency treated it as a speed bump. These folks pre-review every claim against FDA language and every creative against Meta policy before anything goes live. The account stopped getting flagged and the flows started compounding.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
