No commitment. You get a written brief with prioritized fixes.
Sporting goods is a performance-story category. Brands that feel true to a sport earn the community. Authentic athlete content, discipline-specific positioning, and seasonal campaign cycles decide whether a shopper buys the gear or keeps scrolling. We build programs around the calendar of the actual sport.
Every program gets built around the actual calendar of the discipline. Pre-season prep drives the consideration phase, peak drives conversion and UGC, shoulder and off-season carry retention and reload offers. One playbook for every phase. One creative deck for twelve months is what it replaces.
Creators get picked on training resume, audience fit, and community tone. Follower count and a media kit come last. The sport can tell when a partnership is real, and a single mismatch costs the brand more trust than the deal ever earned.
The operational commitment on every sporting goods engagement.
Athlete fit scored against the audience. Seasonal budget flexed for peak. Review content tagged and routed back into Meta, TikTok, and Klaviyo. Three decisions that usually sit in three tools finally sit on one table.
Sporting goods is a performance-story category.
The community decides whether a brand belongs to the sport, and the community is paying attention. Generic influencer decks die on contact. Year-round messaging that ignores season dies a slower death. The brands that compound are the ones that sound like the discipline, staff the partnerships like long-term relationships, and tune the marketing calendar to the training calendar.
We run sporting goods programs around athlete content, discipline-specific positioning, and seasonal campaign architecture. We pick partners the way a coach picks a team. We plan pre-season prep, peak push, and shoulder carry as three different programs on one budget. Meta, TikTok, Google, and Klaviyo are the delivery surfaces. The story in the feed is the part the sport actually judges.
Paid partnerships that do not match the brand get rejected by the community. Selection matters more than spend.
Most sporting categories have peak seasons. Marketing has to ride the seasons.
Performance or training claims need to be supported. Creative has to clear compliance.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on discipline, seasonal shape, athlete roster, and category economics.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and LTV you already have in the right directions. First-purchase revenue is directional. The audit frames the LTV side honestly against your season and discipline.
Five phases that work in sequence. Paid without athlete content feels generic. Athlete content without seasonal rhythm burns the partnership on the wrong window. Every layer compounds the one beneath it.
Authentic athlete-driven content. Long-term partnerships over one-off posts.
Pre-season, peak, and off-season campaigns with different creative and offers.
UGC from real community members. Discipline-specific hooks.
Meta, Google, Pinterest. Klaviyo lifecycle tuned to sport and seasonality.
Specialty-retail integration, event sponsorship activation, and athlete-club partnerships to earn shelf and community presence beyond DTC.
A handful of metrics have clear industry-wide ranges. Others (blended ROAS, first-purchase CAC) swing dramatically by discipline, seasonality, and athlete-partnership maturity, so we measure those against your own history and cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every sporting goods engagement starts with a two-week audit. The audit tells us what is actually realistic for your brand, your discipline, your current roster, and your seasonal shape. We frame the next quarter honestly from there.
Paid, lifecycle, creative, and CRO running as one program with the same reporting surface.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Creative libraries engineered to convert.
The system that turns leads into deals while you sleep.
Fix the leaks before you spend more on traffic.
We advise on partnership structure and creative usage. Contract negotiation and talent management is typically handled by specialists.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with sporting goods founders and growth leads. Names and brands anonymized, voice unchanged.
We kept burning budget on creator one-offs that looked good in the brief and landed flat in the feed. They built an athlete roster we actually coach like teammates and a shoot cadence tied to the race calendar. Our runners started showing up in the comments asking where to buy, which is the signal that matters.
Cycling is seasonal and we used to treat every quarter like it was June. They split the year into pre-season prep, peak riding, and shoulder, gave each phase its own creative brief and offer, and our off-season stopped feeling like a cliff. The calendar finally matches the sport.
Strength is a trust category and generic influencer decks die on the platform floor. Their team vetted partners on training resume, audience fit, and community tone before a single contract moved. The content that came out actually sounded like our lifters because the lifters making it knew the work.
Our community is the brand and we were treating it like a retargeting pool. They rebuilt the review pipeline, tagged UGC by practice style, and fed winners back into Meta and Klaviyo with discipline-specific hooks. Our email felt like it was written by a studio owner for once, and the retention math followed.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
