No commitment. You get a written brief with prioritized fixes.
DTC brands live on blended CAC against ninety-day and twelve-month LTV. Creative velocity feeds the top. Lifecycle depth carries the rest. Fourteen categories, one practice, programs engineered for both sides of the ratio.
Platform-reported ROAS lies after iOS 14 and GA4 attribution gaps. We build blended tracking across server-side events, first-party data, and post-purchase surveys, then judge every dollar against ninety-day and twelve-month LTV.
Klaviyo flows, SMS cadences, subscription architecture, win-back ladders, and post-purchase series. Every brand gets a lifecycle program that earns the refill and compounds the LTV instead of leaking first-purchase customers to silence.
Four to six creative tests every week, UGC pipeline pulling from customers, Reels and TikTok native not repurposed, static and video in rotation. The creative library is the real ad account; campaign structure is the shipping lane.
Every vertical ships as a bespoke landing page with its own hero visual, playbook, category economics, and FAQ. The clusters below group the categories that share creative motion, trust dynamics, and retention mechanics.
Creative velocity, trend cycles, and return mechanics. The categories where content moves the dial the most.
Trust-sensitive categories. Review density, regimen depth, and subscription economics decide profitability.
Considered-purchase categories with longer research cycles. Specs, reviews, and visualization tools do the selling.
Consumable, recurring, and life-stage brands. Predictive refill, cadence economics, and age-band progression are the levers.
CPG food and beverage DTC marketing.
Pet food, supplements, and accessories DTC marketing.
Sporting goods and performance DTC marketing.
Outdoor, camping, and adventure gear DTC marketing.
Baby, kids, and parenting DTC marketing.
A 30-minute call. We pull your actual numbers, walk the funnel, and tell you the three things we would change first. No obligation, no deck theater, no pressure.
