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Facebook & Instagram Ads Management that compounds.
We run Facebook and Instagram Ads the way a creative director would, if a creative director ran unit economics. Relentless creative testing across Feed, Reels, and Stories, CAPI wired to closed-won, and audience structure that respects what iOS 17 took away.
Creative
Weekly concept shipping. Static, UGC, founder-led, and motion. Fatigue tracking so nothing gets stale.
Audience
Advantage+ built on closed-won seed data. Retargeting stack tuned to your pipeline stages.
Attribution
Conversions API server-side. Offline uploads from CRM. iOS 17 gap closed as far as Meta allows.
Placements we run across Facebook, Instagram, and the Meta network
- Facebook Feed Core conversion placement
- Instagram Feed Visual-forward scroll
- Reels Vertical video auction
- Stories Tap-through ephemeral
- Marketplace High-intent commerce
- Advantage+ AI-driven placement mix
- Facebook Feed Core conversion placement
- Instagram Feed Visual-forward scroll
- Reels Vertical video auction
- Stories Tap-through ephemeral
- Marketplace High-intent commerce
- Advantage+ AI-driven placement mix
- Facebook Feed Core conversion placement
- Instagram Feed Visual-forward scroll
- Reels Vertical video auction
- Stories Tap-through ephemeral
- Marketplace High-intent commerce
- Advantage+ AI-driven placement mix
- Facebook Feed Core conversion placement
- Instagram Feed Visual-forward scroll
- Reels Vertical video auction
- Stories Tap-through ephemeral
- Marketplace High-intent commerce
- Advantage+ AI-driven placement mix
Why hire us on paid social specifically
The gaps most paid-social teams leave unclosed.
Creative pipeline that ships.
Meta is a creative auction first. Most agencies refresh four concepts a quarter and blame the algorithm. We ship new variants every week, track fatigue per concept, and retire the stale stuff before it costs you in the CPM.
Advantage+, fed the right signal.
Advantage+ only works if the seed data is clean and the events are deduped. We wire both, then let the algorithm find more of your best buyers.
Audit on your desk.
Within one business day.
24h
Audit response window, every time
Weekly optimization, documented.
Monthly check-ins are theater. We rotate creative, retire fatigued concepts, tune audiences, and re-balance budgets every week. Receipts land in your inbox on Monday.
Most Facebook and Instagram Ad accounts are losing money in ways the dashboard will never warn them about.
Creative fatigue that slipped past because the CPM chart looked steady. Audiences overlapping against themselves and inflating the auction price. Pixel-only tracking that collapsed after iOS 17 and was never rebuilt. Events double-counted or dropped entirely. None of this shows up in the Ads Manager recommendations tab.
Our paid social management service starts with an audit that finds the dead zones and the attribution gaps, then rebuilds the Meta Ads account with a creative pipeline you can sustain. Server-side Conversions API. Audience architecture that respects broad targeting. Then we run it weekly, for as long as you want us running it.
Three principles
The three decisions behind every Meta account that scales.
01
Creative earns its CPM.
Meta is a creative auction before it is a bidding auction. Every account we run ships new concepts on a weekly cadence. Static, UGC, founder-led, and motion. Fatigue tracked per concept. The winners get scaled, the losers get retired, and the library compounds into an asset you own.
- Concept calendar shipped weekly
- Fatigue tracked per concept, retired on cadence
- Creative brief informed by top-performing hooks
Before
- 4 static ads running since spring
- No concept refresh calendar
- Fatigue invisible until CPM jumps
- Founder creative never tested
- UGC queued in a Dropbox folder nobody opens
After 90 days
- 3-4 concepts shipped weekly
- Fatigue flagged at CPM threshold
- Hook library of 40+ variants
- Founder-led on the hero tile
- UGC pipeline running with briefs
Illustrative. Creative supply beats clever bidding in the Meta auction.
Advantage+ audience · seeded from closed-won
Audience tier
Customer seed
High-LTV lookalike
Warm retargeting
Advantage+ broad
Signal source
Offline CAPI · closed-won
Top 25% AOV customers
PDP viewers · 30d
Pixel + CAPI
Creative fit
Founder hook
Outcome hook
Objection hook
Hero + variants
Audience stack seeded from revenue. Advantage+ gets room to run inside a frame that respects your unit economics.
02
Audience beats copy.
iOS 17 changed what audience strategy means on Meta. The platform rewards broad targeting fed by strong signal. We build Advantage+ on a seed of closed-won customers, run retargeting on first-party pixel + CAPI events, and keep interest-stacked ABO alive only where it still pays.
- Closed-won customer lists as Advantage+ seed
- High-LTV lookalike audiences seeded from top-revenue customers
- Audience overlap tested so campaigns stop bidding against each other
03
Tracking that ties to closed-won.
Conversions API server-side, offline conversion uploads, and deduplication so Meta optimizes against the dollars your sales team actually closed. Not the form fills that never booked. Not the checkouts that refunded. Real revenue signal, fed back to the platform, weekly.
- Server-side Conversions API via GTM Server or Stape
- Offline conversion uploads from CRM, deduped against Pixel
- Aggregated Events Measurement configured for iOS traffic
Click
fbc + fbp captured
CRM
Lead · qualified · won
Meta
CAPI event + value
Illustrative. Closed-loop so Advantage+ optimizes against closed-won revenue.
Back of the envelope
Rough math on your Facebook and Instagram Ads budget.
Three inputs, three ranges. Useful for framing a conversation. Do not set your budget from it. Your actual numbers depend on offer, market, creative, tracking quality, and how well your team handles the inbound.
$ / mo
Budget paid to Meta.
$ / click
Typical Meta CPC lands $0.80 to $3 for DTC, $2 to $6 for considered purchase and home services.
%
Clicks that become a paying customer. Solid Meta programs land 1.5-4% depending on offer strength.
Directional range
Clicks / month
~1,250
Customers / month
~37–51
Typical cost / customer
~$229
Ranges widen with campaign mix and creative quality. These assume the tracking is wired right and the sales team answers the phone. If either is broken, the numbers collapse. An audit tells us which.
What you get
Six deliverables inside every paid social engagement.
Every Facebook and Instagram Ads management engagement ships with these six as the baseline. Additional scope layers on top depending on account size, creative cadence, and attribution complexity.
01
Account audit + rebuild
Two-week forensic audit of your Meta Ads account. Creative fatigue mapping, CAPI integrity check, audience overlap analysis, post-iOS attribution gaps. Deliverable is a rebuild plan with every dead zone named.
02
Campaign + audience architecture
Full account rebuild. Advantage+ Shopping and Lead campaigns where they fit, traditional CBO where they do not. Audience stack built on closed-won seed data with overlap guardrails.
03
Conversions API + iOS 17 attribution
Server-side CAPI via GTM Server or Stape. Offline conversion uploads from your CRM. Aggregated Events Measurement configured for iOS traffic. Deduplication so every event counts once.
04
Creative pipeline
Weekly concept shipping. Static, UGC, founder-led, and motion variants. Fatigue tracking so we retire concepts before they cost you in the auction. A library you can pull from in perpetuity.
05
Weekly optimization
Creative rotation, audience testing, budget shifts, bid strategy recalibration, and Advantage+ signal tuning. Delivered in a five-minute weekly report your growth lead can skim.
06
Executive reporting
Looker Studio dashboard showing CPM, CTR, CAC by concept and audience, pipeline contribution, and closed-won revenue tied back to Meta. Numbers your CFO will accept.
Process
How the first 90 days of Facebook and Instagram Ads management go.
Phase 01 Week 1-2
Account audit
Two-week forensic audit of your Meta Ads account and attribution stack. We find the creative dead zones, CAPI gaps, and audience overlaps, then pitch a rebuild plan.
Phase 02 Week 3
Rebuild blueprint
90-day engineering plan. Campaign architecture, attribution upgrades, creative production cadence, audience stack, and KPI targets.
Phase 03 Week 4-6
Tracking upgrade
Server-side CAPI, offline conversion uploads, Aggregated Events Measurement, deduplication. Done before we spend a dollar in the rebuild.
What good looks like
A paid social account you can defend.
Specific numbers depend on your market, offer, and creative. What we commit to is the method and the transparency. Here is what clients feel, quarter over quarter, when the method is working.
Predictable.
CAC trends you can forecast against. Creative pipeline you can staff. Budget decisions backed by data you can defend.
Weekly report · monthly strategy review
Owned.
The ad account, the Pixel history, the creative library. All in your Business Manager tenancy.
Day one and every day after
Defensible.
CAPI closed-loop attribution. Numbers tied to CRM outcomes. Your CFO signs off.
Looker Studio · your data
Illustrative engagement
What a typical Facebook and Instagram Ads rebuild quarter can look like.
This is a generalized example to show the shape of the work. Every engagement starts with an audit, and the audit tells us what is actually realistic for your account, your market, and your creative bench.
What a two-week audit covers
- Creative fatigue mapping and hook inventory
- Audience overlap and Advantage+ readiness
- Pixel + CAPI integrity and iOS 17 attribution gaps
- Landing page and offer review
Creative cadence
Stale library Weekly refresh
Attribution
Pixel only CAPI + offline
Reporting cadence
Monthly PDF Weekly live
Investment
Facebook and Instagram Ads management pricing that makes sense.
Fixed-fee Facebook and Instagram Ads audit. Fixed-scope 90-day rebuild. Monthly retainer sized to account complexity, creative cadence, and attribution scope. Your ad spend is your ad spend, paid directly to Meta. No percent-of-spend pricing.
Fixed-fee audit. Scoped in advance. Credited against the rebuild if you proceed.
Fixed-scope 90-day rebuild. Every deliverable named before kickoff.
Monthly retainer sized to account complexity and creative cadence. Not a percent of your Facebook or Instagram Ads spend. Never.
You own everything. The account, the tracking, the creative. Day one.
By industry
Verticals where Facebook and Instagram Ads carry the most weight.
Frequently asked
Questions we get asked every week.
-
What is the difference between Facebook Ads, Instagram Ads, and Meta Ads?
Meta Ads is the umbrella platform. Facebook Ads and Instagram Ads are placements inside that platform, alongside Reels, Stories, Messenger, Marketplace, and Audience Network. Campaigns target placements as a mix, not as separate accounts. When we say "Facebook Ads" or "Instagram Ads" we mean the placements. When we say "Meta Ads" we mean the whole account.
-
Is Facebook and Instagram Ads management worth it for my business?
Paid social management is worth hiring out when monthly spend exceeds $10K, when creative has been stale for more than a quarter, or when post-iOS attribution has not been touched since 2022. Below $10K in spend, creative production is usually the bottleneck before account management.
-
How is this different from hiring a creative agency or a media buyer?
Creative agencies ship concepts but rarely optimize against unit economics. Standalone media buyers optimize but cannot produce concepts. We run Facebook and Instagram Ads as a managed service that integrates both. Senior strategists on every account, an in-house creative pipeline, and weekly cycles that tie concept performance to closed-won revenue.
-
Who owns the Facebook and Instagram Ads account and the creative library?
You do. We work inside your Business Manager via partner access. If we ever part ways, the account, creative assets, audiences, and Pixel data stay with you. No agency-held accounts, ever.
-
How fast can you turn our paid social account around?
The audit takes two weeks. The rebuild runs in parallel with your existing campaigns over four to six weeks. Creative pipeline starts shipping in week three. Expect directional CAC movement by day 45, clear quarter-over-quarter compounding from month three onward.
-
How do you handle Reels and Stories in paid social campaigns?
Reels and Stories are vertical-first placements that demand purpose-built creative. We brief and ship 9:16 variants in the weekly cadence alongside square and landscape, test hook retention in the first 2 seconds, and track thumb-stop rate per concept. Reels-native creative usually carries a lower CPM than placement-mirrored assets.
-
Do you charge a percent of Facebook or Instagram Ads spend?
No. Percent-of-spend pricing incentivizes spending more, which is backwards. Our retainer is scoped to the management work and creative cadence. When we recommend a spend increase, the reason is that the unit economics support it.
-
What about iOS 17 and the Meta attribution gap?
Every engagement ships Conversions API via a server-side container, configures Aggregated Events Measurement for iOS traffic, and wires offline conversion uploads from your CRM. The gap never fully closes, but you can recover most of the signal if the plumbing is right.
Also relevant
Services that pair with paid social management.
Reviews
In their words.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps. Names and companies anonymized, voice unchanged.
E
3 weeks ago
They restructured our ad account in a way that actually made sense. Fewer campaigns, cleaner audiences, and a creative library that refreshes on a schedule my team can keep up with. CPM conversation finally became a creative conversation.
M
a month ago
We had Pixel-only tracking that lost half its signal after iOS. They stood up Conversions API, wired our Shopify offline uploads, and rebuilt our events. The dashboard finally matches what the bank sees. That alone was worth the retainer.
N
2 weeks ago
Concept calendar every Monday. Winners kept, fatigued stuff retired, new variants in testing. I used to spend my Sundays pulling the same report they now hand me at 9am.
D
2 months ago
Second year with them. Advantage+ took us a while to trust, but the way they structured the signal it started pulling its weight around month four. Now it's the backbone of the account. No hand-waving, they showed the math.
Audit your Facebook and Instagram Ads account.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.