Live dispatch before voicemail.
After-hours calls route to a live dispatcher or an on-call closer inside seconds. Automated SMS acknowledgment on every intake. A crew lead is routed before the homeowner puts the phone down.
First truck wins. Restoration Marketing Agency.
A basement floods at 2am and the homeowner dials three companies before the water hits the drywall. We build the 24/7 dispatch, the emergency SEO, the IICRC-forward site, and the adjuster workflow that put your crew on the driveway first. Water, fire, mold, disaster. Same rule every time.
Speed
The first truck on-site wins the job. We target an under-60-minute response window, from dial to driveway.
Signals
IICRC badges, before/after photography, and Google reviews foregrounded. Trust is load-bearing in an emergency search.
System
24/7 dispatch, adjuster CRM, and a local SEO moat that compounds between storms. The whole thing, end to end.
Where we run restoration programs
- Local Services Ads Google LSA badge
- Google Search Emergency queries
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking 24/7 answering routing
- GoHighLevel Adjuster CRM
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Emergency queries
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking 24/7 answering routing
- GoHighLevel Adjuster CRM
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Emergency queries
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking 24/7 answering routing
- GoHighLevel Adjuster CRM
- Local SEO GBP + service area
- Local Services Ads Google LSA badge
- Google Search Emergency queries
- Performance Max Segmented assets
- Meta Retargeting Local audiences
- Call tracking 24/7 answering routing
- GoHighLevel Adjuster CRM
- Local SEO GBP + service area
Why restoration operators hire us
What a restoration program looks like when it respects the 2am call.
IICRC signals, foregrounded.
ASD, WRT, FSRT badges pinned above the fold. Before/after galleries on every service page. Adjuster-facing trust signals that close the job before the estimate arrives.
First truck wins.
The target we build every dispatch system around.
60m
On-site response target on every restoration dispatch
Adjuster workflow, built in.
Adjuster relationships drive a big slice of restoration revenue. We build the CRM workflow that tracks touches, prompts check-ins, and surfaces at-risk accounts before they go cold.
Restoration is a response business.
Restoration is also a referral business. The response side lives on speed to lead and emergency SEO. The referral side lives on the insurance-adjuster and plumber relationships your ops team already owns. Marketing has to cover the response side without stepping on the relationships that are already compounding.
We run restoration programs around three things. Paid that lives on Local Services Ads, Google Search, and Performance Max against emergency queries. A 24/7 intake flow that moves every call to a live dispatcher inside 60 seconds. And a CRM tuned for adjuster check-ins, crew routing, and insurance billing. We have run this playbook for water, fire, and mold operators across the Northeast, Southeast, and Gulf. The pattern holds.
What restoration marketing actually wrestles with
Four problems we see on every restoration account.
01
24/7 lead capture
Most water damage calls come after hours. An IVR that routes straight to a dispatcher or an on-call closer is the difference between winning the job and losing it to the competitor who answered.
02
Insurance-adjuster workflows
Adjuster relationships drive 30-50% of restoration revenue. A CRM workflow that tracks adjuster touches, keeps them warm, and surfaces at-risk relationships matters more than most ad spend.
03
Seasonal volatility
Freeze events, hurricanes, and storm seasons cause 10x volume spikes. Marketing has to scale and contract without breaking the unit economics.
04
IICRC trust signals
Certification badges, google reviews, and case studies with before/after photography are load-bearing trust signals. Sites that bury them lose jobs to sites that foreground them.
Back of the envelope
Rough math on your restoration pipeline.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next month's plan from it. Real results depend on market, storm cycle, adjuster mix, and dispatcher performance.
$ / mo
Total paid media (LSA + Google + Meta).
$
Blended across water, fire, and mold emergency queries. Swings on storm cycle and competition.
$
Blended across water mitigation, fire, and mold. Insurance mix pulls this higher.
Your current-state snapshot
Emergency jobs / mo
~120
Monthly revenue
~$576,000
Annualized revenue
~$6,912,000
Pure math on the numbers you enter. We do not promise a specific cost per emergency lead for your market. What a good program does is move the number you already have in the right direction. The audit tells us by how much, honestly.
The restoration playbook
Five phases that keep a restoration account compounding between storms.
Paid without 24/7 dispatch burns budget on voicemails. SEO without IICRC trust signals ranks but does not convert. The adjuster workflow compounds both. Every layer feeds the one beneath it.
Week 1-3
SEO
Service-area pages per city with schema, internal linking, and local-pack optimization. Target "water damage [city]", "fire restoration [city]", "mold remediation [city]".
Week 2-4
Paid
Google Ads on emergency keywords, LSA badge optimization, and Meta for insurance-aware retargeting. Offline conversions fed from the CRM for algorithm learning.
Week 4-8
24/7 capture
Call tracking, after-hours routing to dispatcher or answering service, automated SMS acknowledgment, and crew dispatch integration.
Week 6 onward
Adjuster program
CRM workflow that tracks adjuster relationships, prompts periodic check-ins, and surfaces at-risk accounts. Not marketing automation, but high-ROI.
Ongoing
Content + trust
Case studies with before/after photos, IICRC certification badges, review aggregation, and service-area landing pages with real project photography.
What we check in a restoration audit
Where a healthy restoration account measures well.
A handful of metrics have clear industry-wide ranges. Others (cost per emergency lead, insurance job mix) swing dramatically by storm cycle and market, so we measure those against your own history rather than a published benchmark.
Metric
Typical range
Notes
Cost per emergency lead
Varies by market
Swings on storm cycle, competition, and after-hours capture
Response time target
Under 60 minutes on-site
IICRC water-damage guideline, widely cited
Close rate on qualified leads
45-65%
Industry range with trained dispatchers
Insurance job share of revenue
30-55%
Typical split across restoration operators
Signals
Why we work in restoration specifically.
- Experience with XactAnalysis, Dash, and Restoration Manager integrations
- IICRC-aware content strategy and certification-focused trust signals
- Active engagement with a Northeast restoration operator
- Adjuster-relationship CRM workflows alongside the paid program
Illustrative engagement
What a typical restoration rebuild quarter can look like.
Generalized example, to show the shape of the work. Every restoration engagement starts with a two-week audit, and the audit tells us what is actually realistic for your market, your service mix, and your current stack.
What a two-week audit covers
- LSA badge and after-hours dispute review
- 24/7 intake routing and dispatcher handoff
- IICRC trust signals plus adjuster workflow check
- CRM pipeline plus insurance-billing integration
Tracking
Ad-hoc CRM-tied
After-hours intake
Voicemail Live dispatcher
Adjuster follow-up
Manual spreadsheet Automated workflow
Services we run
What a full restoration engagement typically includes.
Hybrid concept: clean editorial layout with stronger card hierarchy and premium interaction.
01 / Traffic
Search Engine Optimization
Organic traffic that ranks, converts, and compounds.
- Service-line segmented campaigns
- Offline conversion + revenue feedback
- Weekly optimization sprint
02 / Nurture
Paid Advertising
Campaigns optimized to CPA, ROAS, and closed-won revenue.
On-site target: <60 min
03 / Close
CRM & Marketing Automation
The system that turns leads into deals while you sleep.
04 / Traffic
Web Design & Development
Conversion-first websites that load fast and convert faster.
Adjacent verticals
Same playbook, next trade.
Home services
Plumbing
Residential and commercial plumbing marketing that closes.
Home services
Roofing
Storm, retail, and commercial roofing marketing.
Home services
HVAC
Residential and light commercial HVAC marketing that books jobs.
Home services
Insulation
Residential and commercial insulation marketing that books estimates.
Frequently asked
Questions we get asked every week.
-
Can you help us with insurance-adjuster relationships?
The relationship itself is yours. What we do is build the CRM workflow that tracks those relationships, prompts check-ins, and flags at-risk accounts so nothing goes cold.
-
What about storm-response marketing?
We run storm-response programs for clients in hurricane, hail, and freeze markets. Geo-fenced paid activation, rapid landing page deployment, and offline attribution feeding back into the accounts.
-
Do you work with IICRC-certified firms only?
We prefer working with certified firms because the trust signals make the marketing much more efficient. We have helped uncertified operators build toward certification when the ops side supports it.
Named work
Restoration case studies.
Reviews
In their words.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with restoration operators. Names and companies anonymized, voice unchanged.
T
3 weeks ago
The 2am calls used to roll to voicemail half the time. Our dispatcher was a phone tree and a prayer. They rebuilt the after-hours routing, rewrote the intake script, and suddenly we were on-site before the homeowner finished mopping. Our guys stopped losing jobs to the first company that answered.
R
a month ago
Fire work is different. Families are gutted, adjusters are paging you, and the homeowner has picked a company before the trucks leave the station. We needed content and a website that reads competent at 3am on a phone. They got that. The leads feel warmer now.
A
5 weeks ago
Mold is a trust business. Nobody calls us first, they call a plumber or a restoration generalist, and we have to fight to stay in the conversation. The SEO work on indoor-air-quality queries is finally putting us in front of the homeowner before someone else tells them what to do.
B
2 months ago
Running dispatch across three states used to mean three different intake workflows and a spreadsheet from 2019. They built us one board that every crew lead actually looks at. Adjuster pings, crew assignments, photo uploads. It all lives in one place now and nothing falls through.
Audit your restoration marketing.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.