No commitment. You get a written brief with prioritized fixes.
Furniture is the hardest consideration category in ecommerce. Sofas, beds, and dining sets take two to eight weeks of research before a card comes out. We build paid, lifecycle, visualization, and return-policy de-risking that keep the brand in the feed through every touch, with showroom and retail integration for brands that run both.
Week zero we catch the browse. Week four we re-engage with inspiration, swatches, and social proof. Week eight we surface trial terms and return policy. The whole cycle assumes the customer is still thinking.
AR previews, swatch-dispatch programs, and room planners sit where customers make the call. The piece gets seen in the actual room before the cart, so fewer purchases come back on a truck.
The operational commitment on every furniture engagement.
Klaviyo flows paced for long consideration. Pinterest and Meta retargeting tiers that refresh creative before fatigue. Swatch dispatch triggered pre-purchase. AR previews on every PDP. The tools align with the buying timeline instead of fighting it.
Furniture is the hardest ecommerce consideration category.
Sofas, beds, and dining sets take two to eight weeks of research before a card comes out. Freight is expensive, returns are expensive, and the PDP has to close a decision the customer has been thinking about for a month. The brands that grow accept the timeline and build for it.
We run furniture programs around the actual buying pattern. Patient Klaviyo flows. Visualization on the PDP. Return and trial copy surfaced at every step. Retargeting tiers paced for multi-week cycles. Showroom integration for brands that run retail alongside DTC. Paid runs underneath all of it. Lifecycle and trust carry the close.
Two to eight weeks of research is normal for sofas, beds, dining sets, and major decor. Attribution windows, retargeting caps, and lifecycle cadence all have to account for it.
Returns are expensive. Marketing has to de-risk the purchase before checkout with trust signals, trial windows, and clear policy copy on the PDP.
Customers cannot visualize fabric, scale, or how a piece sits in their room. AR, swatches, and room planners close the gap and cut post-purchase regret.
Brands with physical showrooms need geo-aware paid, online-to-offline attribution, and messaging that treats the showroom visit as a sale driver instead of a cost center.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on brand, category, freight economics, and how the consideration cycle actually plays out in your audience.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and AOV you already have in the right directions. First-purchase revenue is directional. The audit frames reorder, referral, and showroom attribution honestly.
Five phases that work in sequence. Paid without patient lifecycle burns acquisition on one-month browsers. Lifecycle without visualization stops at inspiration. Showroom integration compounds the whole thing for brands that run retail alongside DTC.
Klaviyo flows running 30-60 days with design inspiration, customer stories, and product education. Paced so the brand stays useful without becoming noise.
AR integration, swatch dispatch programs, room-planner tools, and high-fidelity product video. The customer sees the piece before they buy it.
Return policy, warranty, materials, and customer reviews surfaced prominently on PDP, cart, and checkout. Trial-period copy where we have it to offer.
Meta, Pinterest, and Google with deep retargeting tiers sized for multi-week consideration. Creative refreshed often enough that week-six frequency does not fatigue the audience.
Geo-targeted paid around physical locations, showroom-visit tracking, and online-to-offline attribution for brands running retail alongside DTC.
The consideration cycle is well-documented category-wide. AOV and return rate swing dramatically by category, freight terms, and return policy, so we measure those against your own history and cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every furniture engagement starts with a two-week audit. The audit tells us what is actually realistic for your brand, your consideration cycle, and your current stack. We frame the next quarter honestly from there.
Paid, lifecycle, visualization, and CRO running as one program with the same reporting surface across DTC and showroom.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
The system that turns leads into deals while you sleep.
Conversion-first websites that load fast and convert faster.
Fix the leaks before you spend more on traffic.
Yes. Geo-targeted paid, showroom visit tracking, and online-to-offline attribution are standard for brands with physical locations.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with furniture founders, design directors, and showroom operators. Names and brands anonymized, voice unchanged.
We were pushing Meta hard and watching everyone bounce at the PDP because nobody could picture the sofa in their room. They wired up the room planner, launched the swatch program, and rebuilt the Klaviyo flow around a six-week consideration window. People started coming back on week five and actually buying.
Our old agency treated us like a lead-gen business. They kept pitching retargeting sprints and quarterly flash sales. This team understood that a dining set is not an impulse buy. The nurture they built runs for weeks, the creative actually looks like our brand, and design inspiration sits at the top of every flow.
The Klaviyo rebuild alone paid for the engagement. Welcome, browse, abandoned cart, post-delivery, and reorder were all stitched-together templates from 2022. They rebuilt every one of them around our actual two-to-eight-week buying pattern. Email finally pulls its weight on the P&L.
We run three showrooms and a site, and our paid program used to ignore the stores completely. They set up geo-aware campaigns around every location, built the online-to-offline attribution, and the showroom visits are tracked as part of the same funnel now. Our floor team can finally see what paid is actually sending them.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
