Field notes from live engagements. Written by the operators doing the work.
Patterns we keep finding. Playbooks we keep refining. Things we stopped believing. Operations, attribution, AI, and whatever shows up in this week's portfolio review that seems worth writing down.
Everything else.
Older posts from the field. Operations, attribution, AI, and whatever the weekly portfolio review turned up.
Why your reported ROAS and your P&L never match up.
The gap between what Google Ads tells you and what your CFO tells you is a real business problem. Here is the map of every reason the two diverge, and the fix for each.
Using agents to write post-call recaps inside the pipeline.
A narrow AI integration that actually ships. Prompt design, integration architecture, and the numbers after six months in production.
Book the audit. We will show you where the leaks are.
A 30-minute call. Your numbers, your funnel, our read. We will walk the patterns from the journal against your actual setup and tell you the three things we would change first.