No commitment. You get a written brief with prioritized fixes.
Generating the lead is the easy half. The revenue is won on the phone. Scripts, objection handling, weekly role-plays, call scoring, and a documented handoff between marketing and sales. The sales layer most agencies will not touch because it means sitting next to your closers and telling them what is and is not working.
Most sales teams run on folklore. "Talking points" that each rep interprets differently and none of them actually use. We write the scripts out section by section, test them on real calls with one or two reps first, then roll them out to the team with the recordings as proof of concept.
Training without reps is a one-day workshop that wears off by Friday. We run weekly sessions on real objections pulled from last week's calls, score the runs, and revisit the same scenarios until the language becomes muscle memory.
Within one business day.
Platforms change offers, seasons shift urgency, new objections show up every quarter. We listen to 10 to 20 real recorded calls per week, score them against the rubric, and flag the ones that need to go into next week's role-play. The coaching loop closes in days. Never quarters.
Most sales floors are running on folklore the owner picked up a decade ago.
The top rep closes at 55% because he trained himself. The new hire closes at 22% because nobody wrote any of it down. Callers hear a different pitch depending on who picks up. Voicemail eats the after-hours calls. Follow-up is "when I get to it." Marketing keeps spending harder while the lead-to-booked-job rate sits where it was two years ago.
Our sales training engagement starts with a forensic audit of 30 to 50 recent inbound calls, then rebuilds the framework around what the top closers actually do. Real scripts, an objection library, a follow-up cadence, weekly role-plays, and call scoring. Then a documented SLA between marketing and sales so the handoff stops being a negotiation. And we stay on it weekly so the next seasonal shift or new-hire wave doesn't quietly undo the work.
"Be friendly and listen" is not a script. It is a suggestion every rep interprets differently. A script is the exact language for each section of the call, with branches for the objections that actually come up on your line. Written, tested on real calls, and rolled out one section at a time so the team adopts it instead of rejecting it.
One-day sales workshops fade by Friday. Weekly role-plays build muscle memory. We pull scenarios from the actual calls your team took last week, run them live or on Zoom, score the reps against the rubric, and feed the learning right back into the script and objection library. The loop closes in days.
If marketing and sales are blaming each other, neither side is accountable. We document the handoff. Speed-to-lead target. Who picks up which source. What qualifies a lead. What dispositions go back into the CRM and on what timer. One doc, signed by both sides, so the argument ends and the work starts.
Three inputs, three numbers. Useful for framing what a trained sales floor looks like against the same weekly inbound volume you already have. Directional only. Your real lift depends on team size, how much muscle memory sticks, offer strength, and the quality of the inbound itself.
The incremental number is extra booked jobs per week against the same inbound volume you already have. It is not a promise and it assumes the scripts stick, the role-plays run, and the SLA holds. When any of those slip, the lift slips with it. The point of the engagement is keeping all three running so the lift compounds instead of fading.
Every sales training engagement ships with these six as the baseline. Additional scope layers on top depending on team size, number of inbound channels, and how much of the framework has to be built from scratch versus refined.
Two-week audit across 30 to 50 recent inbound calls. Scorecard on opening, discovery, qualification, objection handling, close, and follow-up. Deliverable is a prioritized gap list with where deals are being lost.
Real scripts written for your business. Not vague talking points everyone reinterprets. Opening, discovery, qualification, offer presentation, close, and objection handling. Tested with one or two reps before the full rollout.
The 15 to 25 objections your team actually hears on the phone, with tested responses for each. Living document your reps contribute to as new objections come up.
Live or Zoom sessions with your reps. We run real scenarios, they practice, we coach. Recorded so specific misses can be reviewed, scored, and revisited.
When to call, when to text, when to email. What to say on each touch. Automated in the CRM where sensible, handled live where the deal needs a human.
Speed-to-lead target, disposition rules, handoff checklist, dispute-resolution process, and weekly alignment meeting structure. Documented so the blame game ends.
We listen to 30 to 50 recent inbound calls. We identify where deals are being lost and what the top closers do differently.
Scripts written from the audit, tested with one or two reps, refined, then rolled out to the team.
Four weeks of intensive training. Role-plays daily in week 1, weekly thereafter. Reinforced with call reviews.
Specific numbers depend on team size, offer strength, and inbound quality. What we commit to is the method and the cadence. Here is what operators feel, quarter over quarter, when the training is working.
This is a generalized example to show the shape of the work. Every engagement starts with a forensic call audit, and the audit tells us what is actually realistic for your team, your offer, and how the inbound is currently being handled.
Monthly retainer sized to team size and training cadence. Typically paired with our CRM engagement since the two feed each other.
Yes. We install CallRail or an equivalent if it is not already in place. Training without call recordings is training blind.
Some will. We work alongside your sales lead. The scripts and role-plays are co-developed with them. Teams that see the close-rate data stop resisting fast.
Yes. A lot of our home-service clients have an owner-closer plus one or two reps. One-person ops actually see the fastest lift because there is no change-management drag.
The audit alone often surfaces quick wins in week 2. Script-driven lift shows up by week 6. Sustained compounding improvement from month 3 onward.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps. Names and companies anonymized, voice unchanged.
We'd been hiring closers for six years. Nobody had ever written down how a good call is supposed to go. They sat on 40 of our calls, pulled apart what the top guy was doing, and turned it into a five-page framework. The quarter after that was the smoothest call floor we've ever run.
Weekly role-plays sound soft until you sit through one. Our dispatchers were losing emergency calls to voicemail because nobody had trained them to handle the price-on-the-phone objection. Four sessions in, they stopped cracking. Booked jobs per week started walking up.
The SLA doc alone was worth the retainer. Marketing kept sending leads and sales kept saying the leads were trash. They built a disposition rubric, wired it into the CRM, and the argument ended the same week. Now we're debating what to fix next. That's a different conversation.
I was skeptical of outside firms coaching my reps. They worked with my sales lead the whole time, never around him. The objection library is co-owned and kept updating. My people actually ask when the next role-play is. That tells you something.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
