No commitment. You get a written brief with prioritized fixes.
Wellness sits between supplements, beauty, and lifestyle. Buyers are skeptical on purpose, every claim is constrained by FDA structure-function and platform ad policy, and habit formation is the only retention mechanic that really works. We build assessment-led programs that install the practice around the product and earn the 90-day check-in.
Day 0 answers the plan, Day 30 is the first check-in, Day 60 adjusts the stack, Day 90 is the audit. Every wellness program we run is built around that rhythm, because habit formation lives in those moments and churn lives in the gaps between them.
Every script, still, and landing page is pre-reviewed against FDA structure-function thresholds and current Meta, TikTok, and Google ad policy. Claim library logs what cleared and what did not, so we stop learning the same lesson twice.
The operational commitment on every wellness engagement.
The assessment feeds segmentation. The compliance layer gates every creative send. The community sequence installs the practice. Each part of the stack does one job and passes the baton to the next without the founder stitching it together by hand.
Wellness sits between supplements, beauty, and lifestyle.
The buyer is skeptical on purpose. They read the ingredients, they check the sources, they search the founder before they click the ad. Every claim you want to make about the product is already constrained by FDA structure-function thresholds and the platform ad policy sitting on top of that. The programs that work are the ones that match the skepticism instead of fighting it.
We run wellness programs around habit formation first. We build the assessment, we gate the creative through compliance review, we design the subscription cadence to match actual consumption, and we build the community content around the practice the product is supposed to install. The assessment is the lead magnet. The check-in is the retention mechanic. The practice is the moat.
Wellness claims land between "supports wellbeing" and FDA structure-function thresholds. Meta, TikTok, and Google each layer their own creative review on top. Creative has to navigate every one without going toothless.
Wellness products that become habits retain. Products that sit in the drawer churn on month two. Subscription is the mechanism. Practice-based nurture is how habits actually form.
Wellness buyers want to belong to a practice before they care about the SKU. Brands that build community around the practice earn referrals and repeat that the others cannot reach.
First click to first purchase is rarely one session. Buyers read reviews, check ingredients, search the founder, and come back later. The program has to survive the consideration gap.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on brand, assessment quality, practice fit, and category economics.
Pure math on the numbers you enter. We do not promise a specific CAC for your brand. What a good program does is move the CAC and LTV you already have in the right directions. First-purchase revenue is directional. The audit frames the LTV side honestly.
Five phases that work in sequence. Assessment without compliance burns reach on rejected creative. Compliance without community stops at first purchase. Every layer earns the moment the next one depends on.
Three to five questions on goal, lifestyle, and commitment. The answer maps to a recommended plan rather than pointing at a single SKU. The assessment itself is the lead magnet and the segmentation event.
Creative pre-reviewed against FDA structure-function thresholds and platform ad policy. Every claim sourced, every ingredient story supported, story-driven over superlative-driven.
Cadence matched to consumption, margin-protected offers, and a nurture sequence designed to install the practice around the product.
Long-form email, SMS community, and practice-oriented content (meditation prompts, habit journals, recovery check-ins) that builds engagement beyond commerce.
Self-reported check-in surveys at Day 30, 60, and 90. Non-clinical outcome narratives fed back into creative and community. Habit journals and practice prompts become the content engine.
A handful of metrics have clear industry-wide ranges. Others (blended ROAS, first-purchase CAC) swing dramatically by brand, category, and product-market fit maturity, so we measure those against your own history and cohort rather than a published benchmark.
Generalized example to show the shape of the work. Every wellness engagement starts with a two-week audit. The audit tells us what is actually realistic for your brand, your assessment, your compliance posture, and your current practice community. We frame the next quarter honestly from there.
Assessment, paid, lifecycle, and community running as one program with the same reporting surface.
The system that turns leads into deals while you sleep.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
Creative libraries engineered to convert.
Fix the leaks before you spend more on traffic.
Every script and still is pre-reviewed against FDA structure-function claim thresholds and the current Meta, TikTok, and Google ad policy. We keep a running claim library of what has cleared and what has not, and partner with your legal or regulatory team when a claim is on the edge.
Mindfulness, sleep, and recovery brands fit naturally in wellness. App marketing and physical product marketing have different motions; we adapt based on the business.
Three to five questions on goal (sleep, stress, recovery, focus), lifestyle context, and commitment duration. Answers map to a recommended plan or stack rather than pointing at a single SKU. The assessment becomes the lead magnet, the segmentation event, and the input to the nurture.
Practice-based rather than brand-centered. Meditation prompts, habit journals, recovery check-ins, sleep trackers. Content that serves the practice the customer is already trying to install earns engagement without needing to manufacture it.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with wellness founders, brand leads, community directors, and subscription heads. Names and brands anonymized, voice unchanged.
We were running Meta creative that kept getting flagged and pulled. The team rebuilt every script against structure-function thresholds, kept the stories, lost the superlatives, and the account stopped stalling. More importantly, the assessment funnel they designed turned a first click into someone already segmented before checkout.
We had a sleep stack doing fine at month one and falling off a cliff by month three. They mapped the practice the product was supposed to install, built the nurture around that practice, and the month-three check-in became a real moment instead of a churn cliff. That is the work.
Our community was a Facebook group no one read and an SMS list we were afraid to touch. They rewrote the whole community stack around the practice our customers came for. Meditation prompts, cycle check-ins, open threads on real topics. Engagement came back and the repeat rate started rebuilding with it.
We were selling a functional beverage like it was a six-pack. They reframed the whole subscription around a daily ritual and moved the check-in cadence from quarterly to built-into-the-flow. The subscribers who used to ghost on month two are actually replying to the Day 30 email now.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
