No commitment. You get a written brief with prioritized fixes.
Pool is a year-round business that acts like a six-month one. We run demand-keeping content and email through the off-season, patient 12-month CRM sequences for construction inquiries, and seasonal service, opening, closing, and retail campaigns that flex with the calendar. Showroom traffic included.
Most pool brands go dark when the water cools. We run a content and email sequence from October through April that keeps the brand warm, feeds SEO, and pre-qualifies spring inquiries before the phones even start ringing again.
New-pool inquiries close on their own timeline, usually 12 to 18 months out. We hold the relationship with quarterly design content, site-visit prompts, and financing education instead of firing a 30-day sequence and giving up.
How we pace pool account rebuilds.
Service, construction, and retail are separate sub-programs with their own creative, landing pages, and conversion events. The calendar runs them. Nothing goes dark because no one remembered to push send.
Pool is two businesses stacked on one calendar.
Service is transactional and seasonal. Opening and closing spike in April and October. Construction is patient, high-ticket, and closes 12 to 18 months after the first inquiry. Retail lives and dies on showroom foot traffic. The same marketing plan cannot run all four. Most do anyway, and the pipeline stays lumpy.
We run pool programs as four sub-programs that share a CRM but not a campaign. A year-round demand-keeping engine for the off-season. Seasonal service, opening, closing, and retail campaigns that flex with the calendar. Patient construction nurture sequences for the six-figure inquiries. And a showroom traffic program for hot tub and swim spa retailers who need bodies on the floor Saturday morning.
Most pool brands stop marketing in October and wonder why November through February produce no pipeline for spring.
New pool construction leads are different from service and opening/closing leads. Same campaign, different unit economics.
Physical showrooms (hot tubs, swim spas) need geo-targeted paid plus Google Business Profile optimization.
New pool construction often starts as a casual inquiry and closes 12-18 months later. CRM has to nurture long.
Three inputs, a snapshot of your current state. Useful for framing the conversation. Do not build next quarter's plan from it. Real results depend on market, service-vs-construction mix, showroom geography, and the length of your sales cycle.
Pure math on the numbers you enter. We do not promise a specific cost per booked job in your market. What a good program does is move the number you already have in the right direction. The audit tells us by how much, honestly.
Five phases that work in sequence. Off-season content without seasonal campaigns leaves money on the table in April. Seasonal campaigns without patient construction nurture cap your pipeline at service tickets. Every layer compounds the one beneath it.
Content marketing, brand awareness paid, and email nurture that keeps the pipeline warm through November, December, and January so February inquiries are not starting from zero.
Dedicated campaigns for service, opening, closing, and retail. Creative, landing pages, and budget shift with the calendar instead of a flat year-round spend.
12+ month CRM sequences for new-pool inquiries. Design inspiration, site-visit prompts, financing content, and consultation booking workflows.
Geo-targeted paid, Google Business Profile optimization, and in-store offer tracking for hot tub and swim spa retail floors.
Existing-customer programs for heater, pump, filter, cover, and chemistry upgrades. Email, SMS, and seasonal reminders priced around the install ticket.
A handful of metrics have clear industry-wide ranges. Others (cost per service lead, cost per construction lead) swing dramatically by city, showroom proximity, and construction cycle length, so we measure those against your own history rather than a published benchmark.
Generalized example, to show the shape of the work. Every pool engagement starts with a two-week audit, and the audit tells us what is actually realistic for your market, your service and construction mix, your showroom (if any), and your current stack.
Hybrid concept: clean editorial layout with stronger card hierarchy and premium interaction.
Campaigns optimized to CPA, ROAS, and closed-won revenue.
The system that turns leads into deals while you sleep.
Organic traffic that ranks, converts, and compounds.
Conversion-first websites that load fast and convert faster.
Landscaping and lawn-care marketing.
Kitchen, bath, and full-home remodeling marketing.
Residential and commercial cleaning marketing.
Residential and light commercial HVAC marketing that books jobs.
Yes. Geo-targeted paid, Google Business Profile optimization, and in-store offer tracking are standard components of our retail-heavy engagements.
We run construction as a long-cycle program with multi-touch nurture sequences, design consultation booking workflows, and SEO content targeting homeowner research queries.
Yes. Off-season is the whole point of a year-round pool program. Content, brand-awareness paid, and email nurture keep the brand warm from October through April so spring inquiries are not cold.
No. We build them as separate sub-programs with their own creative, landing pages, and conversion events. A shared budget flattens out the unit economics and the seasonal budget shifts pool operators actually need.
12+ month GoHighLevel sequences with quarterly content beats, site-visit reminders, financing education, and design consultation booking. The goal is to stay useful for a year without becoming noise.
Yes. Retail is its own motion: geo-targeted paid around the showroom, GBP optimization, in-store offer tracking, and booked-visit workflows. It plugs into the same CRM as the service and construction programs.
Pulled from strategy calls, Slack threads, and end-of-quarter recaps with pool and spa operators. Names and companies anonymized, voice unchanged.
November through February used to be dead for us. Crew staring at the wall, no inquiries, nothing queued for spring. They built out a content and nurture engine that actually runs in the off-season. By the time February hit, our design consultants had a calendar full of people who already knew who we were.
Our service side was lumped in with construction and retail in one big Google Ads account. Same landing page for a $180 chemistry fix and a $80,000 pool build. They split it out into real sub-programs, and the service calendar stopped cannibalizing the construction pipeline.
We were losing construction inquiries at the 90-day mark. People would ask for a quote in June, wander off by September, and show up the next spring asking another builder. The 12-month CRM sequence they set up finally gave us a way to stay useful without being annoying. A bunch of last year's ghosts turned into signed contracts.
Hot tub retail is its own animal. Nobody searches 'buy hot tub online', they want to sit in one. The geo-targeted paid plus booked-showroom-visit workflow they built for us actually fills the floor on weekends. My closers are closing again because they have live bodies in front of them.
A 30-minute call. We'll walk your actual numbers and tell you the three things we'd change first.
