What does SenseiAds actually do?

SenseiAds is a Google Ads negative-keyword manager. You upload your Google Ads search-terms report as a CSV, write a short business-context paragraph describing what you sell and who buys it, and the application classifies every term in the report as either a negative (should be excluded from your campaigns) or a positive (real buyer intent, should be kept or expanded). The output exports as a Google Ads Editor compatible block, ready to paste.

Who built SenseiAds and who maintains it?

SenseiAds is built and maintained by the Digital King team. The product started as an internal workflow we used on our own paid-search engagements where weekly negative-keyword review was eating an entire person-day. We rebuilt it as a standalone SaaS so other operators could run the same workflow.

How is this different from Optmyzr or other PPC suites?

Optmyzr and similar suites are platform plays that bundle bidding, scripts, and reporting alongside negative-keyword management. SenseiAds is narrower by design: it focuses on the search-terms cleanup workflow specifically, runs faster for that one task, and does not require a platform-level commitment. If you want a full PPC suite, the suites are good. If you want sharp tooling for the specific weekly hygiene problem, SenseiAds is built for that.

Does SenseiAds work for Microsoft Ads or other ad platforms?

Currently SenseiAds is built around the Google Ads search-terms report format and exports a Google Ads Editor compatible block. Microsoft Ads support is on the roadmap. The classification engine itself is platform-agnostic; the connectors and export formats are what would expand.

What happens to the search-terms data I upload?

Search terms are processed in-session for the analysis. They are not retained for model training and are not shared with third parties beyond the LLM provider that runs the classification (which itself does not retain inputs for training under our enterprise terms). Account-level usage is logged for billing purposes only.

How accurate is the AI classification?

Accuracy depends heavily on the quality of your business-context paragraph. A specific paragraph that names your category, your audience, your offer, and the kinds of intent you do and do not want produces materially better classifications than a generic one. The accept/reject review UI is part of the product because no AI gets every term right; the goal is to compress review time while keeping human judgment in the loop.

How do I get started?

Sign up at senseiads.io, write a paragraph about your business, upload your most recent Google Ads search-terms report. The first analysis runs in a few minutes and you can start reviewing the suggestions immediately.

Software · Live senseiads.io

Negative-keyword cleanup for Google Ads operators. Built for the weekly review.

SenseiAds is an AI-powered Google Ads negative keyword manager. Upload your search terms report, get an AI-classified breakdown of wasteful queries vs. buyer-intent queries grouped into themes, and export a Google Ads Editor compatible negative keyword list ready to paste into your campaigns. Built by the Digital King team for our own paid-search engagements where weekly search-terms cleanup is the difference between profitable and wasteful ad spend.

Open SenseiAds All tools

What is SenseiAds?

SenseiAds is an AI-powered Google Ads negative keyword manager. Operators upload a Google Ads search-terms report CSV, the application reads the user's written business context and uses an LLM to classify each search term as either a NEGATIVE (waste, should be excluded) or POSITIVE (real buyer intent, should be kept or expanded), grouped into a small set of themes. The reviewed list exports as a Google Ads Editor compatible negative keyword block, ready to paste into campaigns.

Why we built it

The search-terms report is where Google Ads accounts bleed.

Every Google Ads campaign generates a search-terms report. Every operator knows they should review it weekly. Almost no one does because each review is hours of scrolling, deciding, and copy-pasting into negative lists, and the workflow does not survive a busy week.

We were running multi-account engagements where the search-terms work was eating an entire person-day per week. So we built SenseiAds. Upload the CSV. The model reads your business context first, then classifies every term as waste or buyer intent, grouped into themes, with reasons. Review the suggestions, accept or reject them, export the negatives, paste into Editor, ship.

How it works

Five steps from CSV to clean campaign.

No setup beyond the business-context paragraph. The whole pipeline is the one workflow below.

01

Write your business context

A short paragraph describing what you sell, who buys it, and what kinds of search intent are valuable vs wasteful. The AI uses this on every analysis.
02

Upload your search-terms CSV

Export from Google Ads ("Insights and reports → Search terms"), drop the CSV in. The app parses every term and pushes it into the analysis pipeline.
03

Get an AI-classified breakdown

Server-Sent Events stream the analysis live. Each term lands as NEGATIVE or POSITIVE, grouped by theme, with a one-line reason.
04

Review and accept

One-click accept or reject. Override the AI on any term. The corrections refine future analyses for that account.
05

Paste into Google Ads Editor

Copy the formatted negative-keyword block, paste it into Editor, push to your campaigns. Done.

What's inside

Six things SenseiAds does well.

CSV upload

Drop in a Google Ads search-terms report. Multi-account support, per-account dashboards, weekly review cadence built into the workflow.

AI keyword classification

Every search term is classified as NEGATIVE (waste, exclude) or POSITIVE (real buyer intent, keep or expand) by an LLM that reads your written business context first.

Themed groupings

Suggestions are grouped into a small set of themes (e.g. competitor terms, free-intent searchers, irrelevant audiences) so review is fast and decision fatigue is low.

Accept / reject UI

Review every suggestion with one-click accept or reject. Override the AI when it gets a term wrong; it learns from your corrections per account.

Google Ads Editor export

Final negative keyword list exports as a Google Ads Editor compatible block. Paste directly into your campaigns, no manual reformatting.

Tiered subscription

Monthly subscription with term quotas plus optional top-ups. Pricing scales with the number of search terms you process rather than the size of your team.

Who it's for

Built for the operators doing the work.

Google Ads managers

Stop spending Friday afternoon scrolling search-terms reports. Upload, review the AI-classified output, paste the negatives into Editor.

PPC agencies

Run multiple accounts through a single workflow. Per-account contexts, term quotas across the workspace, weekly review cadence built in.

Solo operators

You are running your own Google Ads. You know what waste looks like. Let an LLM that reads your business description do the first-pass triage so you can focus on creative and bidding.

Use cases

Four operator workflows SenseiAds fits.

If you spend any meaningful time in Google Ads search-terms reports, one of these is probably you.

Google Ads manager running multiple accounts

You manage a roster of paid search accounts and each one needs weekly search-terms hygiene to prevent budget waste. Manual review of every search-terms report account-by-account is the workflow that gets dropped first when the team gets busy. SenseiAds is built for that exact review, with the AI doing the first-pass classification using your written business context so the review fits inside a normal weekly rhythm.

PPC agency growing an account roster

You're scaling an agency and the team can't keep up with negative-keyword reviews across the book of business. SenseiAds gives junior team members a workflow they can run with senior oversight, and frees senior operators to focus on bidding strategy and creative.

In-house operator running paid search solo

You own paid search at a single brand. Your CFO asks why ad spend is up but new orders are flat. The answer is usually hiding in the search-terms report. SenseiAds surfaces the wasteful queries clearly, groups them by theme, and exports a Google Ads Editor compatible block so you can ship the cleanup without leaving the workflow.

Auditor preparing a paid-search engagement scope

You take over a Google Ads account and need to demonstrate value in week one. Run the search-terms report through SenseiAds, ship a clean negative-keyword list as the first deliverable, and earn the trust to do the bigger structural work. The search-terms cleanup is the part of the audit that travels best as a same-day artifact.

How it compares

SenseiAds vs the alternatives.

Negative-keyword management is not a new category. Here's the honest read on where SenseiAds fits and where it doesn't.

SenseiAds vs Optmyzr

Optmyzr is a heavyweight PPC management suite with negative-keyword features as part of a broader platform. SenseiAds is narrower and faster for the specific search-terms-cleanup workflow, with no platform commitment beyond the monthly subscription.

SenseiAds vs Manual review in Google Ads UI

The Google Ads UI lets you review search terms one at a time. It works but it does not scale past one or two accounts. SenseiAds runs the same review through an LLM that has your business context, so the first-pass triage is done before you start clicking.

SenseiAds vs Generic AI prompt with ChatGPT

You can paste a search-terms list into a chat interface and ask for negatives. It works for one campaign. SenseiAds bakes the workflow into a real product: per-account business context, themed groupings, accept/reject UI, account history, and a Google Ads Editor compatible export.

Pair with

Want clean attribution too? Add Trakl.

SenseiAds keeps your Google Ads spend clean by stripping wasteful queries on the keyword side. Trakl keeps your attribution clean by making sure every link from email, organic, and paid social arrives at your site with proper UTM tagging. Together they cover both sides of the paid-search loop. Both tools are built and maintained by the Digital King team.

See Trakl

Where we use it

SenseiAds runs on every paid-search engagement.

If you hire us for any of the services below, the weekly negative-keyword hygiene happens through SenseiAds. Same workflow, same standards.

Questions Google Ads operators ask before signing up.

What does SenseiAds actually do?

SenseiAds is a Google Ads negative-keyword manager. You upload your Google Ads search-terms report as a CSV, write a short business-context paragraph describing what you sell and who buys it, and the application classifies every term in the report as either a negative (should be excluded from your campaigns) or a positive (real buyer intent, should be kept or expanded). The output exports as a Google Ads Editor compatible block, ready to paste.
Who built SenseiAds and who maintains it?

SenseiAds is built and maintained by the Digital King team. The product started as an internal workflow we used on our own paid-search engagements where weekly negative-keyword review was eating an entire person-day. We rebuilt it as a standalone SaaS so other operators could run the same workflow.
How is this different from Optmyzr or other PPC suites?

Optmyzr and similar suites are platform plays that bundle bidding, scripts, and reporting alongside negative-keyword management. SenseiAds is narrower by design: it focuses on the search-terms cleanup workflow specifically, runs faster for that one task, and does not require a platform-level commitment. If you want a full PPC suite, the suites are good. If you want sharp tooling for the specific weekly hygiene problem, SenseiAds is built for that.
Does SenseiAds work for Microsoft Ads or other ad platforms?

Currently SenseiAds is built around the Google Ads search-terms report format and exports a Google Ads Editor compatible block. Microsoft Ads support is on the roadmap. The classification engine itself is platform-agnostic; the connectors and export formats are what would expand.
What happens to the search-terms data I upload?

Search terms are processed in-session for the analysis. They are not retained for model training and are not shared with third parties beyond the LLM provider that runs the classification (which itself does not retain inputs for training under our enterprise terms). Account-level usage is logged for billing purposes only.
How accurate is the AI classification?

Accuracy depends heavily on the quality of your business-context paragraph. A specific paragraph that names your category, your audience, your offer, and the kinds of intent you do and do not want produces materially better classifications than a generic one. The accept/reject review UI is part of the product because no AI gets every term right; the goal is to compress review time while keeping human judgment in the loop.
How do I get started?

Sign up at senseiads.io, write a paragraph about your business, upload your most recent Google Ads search-terms report. The first analysis runs in a few minutes and you can start reviewing the suggestions immediately.

Built and maintained by the Digital King team · senseiads.io

Ready to stop manually scrolling search-terms reports?

SenseiAds is live on senseiads.io. Sign up, upload a CSV, see the result on your own account.

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