01
Short links + custom slugs
Auto-generated 6-character slugs, or custom slugs with plan-aware minimum length. Reserved-route protected, normalized to lowercase, validated server-side.
A link shortener with UTM management, analytics, and campaign workspaces. Built for marketers.
Trakl is a SaaS link shortener with built-in UTM management, per-link click analytics, campaign workspaces, link health monitoring, and a branded QR code studio. It replaces the spreadsheet of half-tagged campaign URLs that most marketing teams accumulate, and gives you a single workspace for URL shortening, link tagging, source attribution, and click tracking. Built by the Digital King team to fix our own UTM hygiene mess across multi-brand engagements, now in production for any operator running multi-channel campaigns.
What is Trakl?
Trakl is a SaaS link shortener with built-in UTM management, per-link analytics, and campaign workspaces. It generates short links with structured UTM source, medium, and campaign tags, tracks clicks by referrer, device, browser, and country, organizes links into campaigns with source-contribution rollups, monitors link health, and exports branded QR codes. It replaces the spreadsheet of half-tagged campaign URLs that most marketing teams accumulate over time.
Why we built it
UTM strings are how attribution dies.
A typo in a campaign tag, a missing source, a copy-paste from a different channel, and the data team spends Friday afternoon reconciling reports that should have just been right. We were doing this across a multi-brand portfolio and decided to fix it.
Trakl is the workspace we wished existed. Generate links from a guided builder, track each one's performance, surface the ones that are quiet or broken before they bleed budget. The same tool we use on every paid engagement, available for any operator who wants their attribution to actually match their P&L.
Inside the workspace
Six things Trakl does well.
No bloat. Each feature exists because operators kept asking for it. The full list is on the live app.
02
Guided UTM builder
A simple wizard with a curated UTM source / medium taxonomy for the most common channels, plus an advanced mode for the full form. Smart defaults pulled from your past campaigns.
03
Per-link analytics
Clicks over time, referrers, devices, browsers, OS, and country breakdowns. Free plan gets the last seven days; Starter and Pro get the full history.
04
Campaign workspaces
Links aggregated by UTM campaign with source-contribution breakdowns. See which channel actually drove results instead of guessing from the channel that was loudest.
05
Link health monitoring
Automatically surfaces missing-UTM, quiet, and never-used links with severity (Risk / Watch / Healthy) so housekeeping happens before it becomes a mess.
06
QR studio with branding
Per-link QR codes with logo upload, customizable dot and corner shapes, color, and error correction. Pro plan removes the watermark.
Who it's for
Built for the operator workflow.
Solo marketers + small teams
Stop pasting raw UTM strings into ad accounts. Get a clean library of campaigns and proper attribution without enterprise pricing.
Agencies
Centralize link generation across client engagements. Per-client workspaces, role-based access, exportable reports.
DTC operators
Tag every email, SMS, organic post, and paid ad. Track which channel actually drove the order without losing fidelity in the funnel.
Use cases
Four operator workflows Trakl fits.
Most users land somewhere on this list. The product was built for the campaign-tracking pain that all four of these personas share.
Solo marketer running multi-channel campaigns
You run paid social, email, and organic for a small brand. Every channel needs its own UTM string and you keep mistyping campaign names. Trakl gives you a guided builder, a library of past campaigns to reuse, and per-link analytics that show which channel actually drove the click.
Agency managing 10+ client accounts
Each client has their own campaign taxonomy. You need clean per-client workspaces, exportable reports for monthly QBRs, and a way to keep junior team members from torching UTM hygiene. Trakl handles separation of concerns and produces audit-ready reports.
DTC operator measuring contribution margin
You optimize against blended ROAS and need to know which traffic source actually drove the order. Trakl tags every link from email, SMS, organic post, and paid ad, and the per-link analytics close the loop on attribution down to the click.
Speaker / creator sharing the same link in many places
You speak at conferences, drop links in podcasts, and share QR codes on slides. Each placement needs its own tracking. Trakl generates branded short links and QR codes per placement so you can see which channel drove sign-ups.
How it compares
Trakl vs the alternatives.
There's no shortage of link-shortening or campaign-tracking software. Here's the honest comparison so you can decide whether Trakl actually fits your workflow.
Trakl vs Bitly
Bitly is the incumbent for short links and most operators recognize the brand. Trakl differs by bundling UTM management, campaign workspaces, and link health into the core product instead of selling them as separate enterprise add-ons.
Trakl vs Rebrandly
Rebrandly leads on custom domains and branded link management. Trakl trades a more polished custom-domain experience for tighter campaign analytics and a UTM builder operators actually want to use day to day.
Trakl vs Spreadsheet of UTM URLs
Most teams start here. The spreadsheet works for the first month, breaks once two people are editing it, and quietly stops working when nobody updates the campaign log. Trakl is the workspace that replaces it without forcing a change-management ritual.
Pair with
Running Google Ads? Add SenseiAds.
Trakl handles UTM tagging and click attribution on the way in. SenseiAds handles search-terms hygiene and negative-keyword cleanup on the spend side. Together they cover both sides of the Google Ads attribution loop. Both tools are built and maintained by the Digital King team.
See SenseiAds Where we use it
Trakl runs on every engagement that touches paid or attribution.
If you hire us for any of the services below, Trakl is part of how we run them. You get a workspace seat, the same access we use, no separate license.
Analytics + Tracking
Closed-loop attribution starts with clean campaign tagging. We use Trakl to keep UTM hygiene tight on every engagement.
Paid Advertising
Every campaign we run goes through Trakl for link generation and per-source attribution. No copy-pasting raw UTM strings into Google or Meta.
Full-Funnel Strategy
Multi-channel orchestration needs multi-channel measurement. Trakl is the workspace where channels meet in the data.
Frequently asked
Questions operators ask before signing up.
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Is Trakl a link shortener, a UTM tool, or both?
Both. Trakl combines short-link generation, UTM tagging, per-link analytics, and campaign workspaces into one product. The point of the bundle is that link shortening without UTM hygiene gives you fast links that no analytics tool can read, and UTM hygiene without link shortening gives you readable links that are too long to share. You need both to track campaign performance properly.
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Who built Trakl and who maintains it?
Trakl is built and maintained by the Digital King team. It started as an internal tool for our agency engagements where we were managing UTM hygiene across multi-brand portfolios. We rebuilt it as a standalone SaaS so other operators could use the same workspace.
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How does Trakl compare to Bitly and Rebrandly?
Bitly and Rebrandly are both excellent at short-link generation. Trakl differs by bundling UTM management, campaign workspaces, link health monitoring, and a QR studio into the base product instead of gating them behind enterprise tiers. For agencies and operators running multi-channel campaigns, the bundle is the reason to switch.
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Can I use Trakl with custom domains?
Custom domains are listed on the Trakl roadmap. Free and Starter plans use trakl.app/<slug> short links. Pro plan will get custom-domain support when it ships.
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Does Trakl track personally identifiable information?
No. Trakl hashes IP addresses with SHA-256 and a per-environment salt, then discards the raw IP. The hash lets us count unique clicks without retaining the underlying address. Browser, OS, country, and referrer are tracked at the aggregate level only.
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Can I export the analytics data?
Yes on Starter and Pro plans. CSV export is available for individual link analytics and campaign rollups. The Free plan gets the in-app dashboards but not CSV export.
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How do I start using Trakl?
Sign up at trakl.app, paste your destination URL, and Trakl generates a short link with a guided UTM builder for the source, medium, and campaign tags. The Free plan is genuinely useful. Most users start there and only upgrade once they need more than 50 active links or full analytics history.
Built and maintained by the Digital King team · trakl.app
Ready to clean up your UTMs?
Trakl is live on trakl.app. Start free, upgrade when you outgrow it.